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Social Media Associate

The Hut Group

Social Media Associate

New York, NY
Full Time
Paid
  • Responsibilities

    Job Description

    ABOUT US:

    THE HUT GROUP (THG) is one of the worlds fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide. With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.

    Our culture is fast-paced and ambitious - we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 7,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.

    To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.

    About the division: GLOSSYBOX

    GLOSSYBOX is an aspirational, trusted brand, with a highly engaged beauty community. Leading in the world of beauty subscription boxes, we partner with some of the world's most recognized beauty brands, such as L'Oral and YSL, sending out the best beauty products on a monthly basis to Glossies worldwide.

    ABOUT THE ROLE:

    • Growing social media following and engagement by developing original and captivating content which meets our brand guidelines and suits our customer demographics.
      • Create an exciting, fun community for GLOSSYBOX subscribers to share and maximize their unboxing experience.
      • Stay up to date with fast moving beauty and social media trends and produce reactive content accordingly.
      • Management of channel budget and adapting strategy to meet sales targets.
      • Experiment with new functionality and content types such as live streams, tutorials, in-app payments etc.
    • Interacting on behalf of the brand, to build and maintain strong relationships with customers, influencers and partner brands through social channels
      • Actively engaging with followers at peak times, encouraging discussion and supporting on queries, making great customer service a priority and communicating with our CS team to ensure this.
    • Support the US Campaign Associate to deliver brand marketing services to high quality and produce results that meet our brand partner goals and KPIs.
      • Designing new interactive content pieces to bring the unboxing experience to life and tell the stories behind each product and brand.
    • Work with GLOSSYBOX Global Brand team to measure the effectiveness of campaign assets on Social Media and drive improvements.
      • Design and brief localized content where required to tailor experience to US customer needs.
    • Develop smooth and effective customer journeys, alongside the Ecommerce Associate, to maximize effectiveness of Social Media channels, improving conversion rate and driving efficiencies.
    • Build strong relationships with both internal and external parties, working flexibly to support the business needs.

    KPIS

    • Strong engagement and follower growth across all social media channels
    • Subscription sales through Social and other brand marketing channels according to defined targets
    • Delivery of brand services as part of monthly and Limited-Edition campaigns
    • Increased brand awareness and positive sentiment towards our brand

    REQUIREMENTS

    • Strong understanding of major social media platforms (Instagram, Facebook, Twitter, TikTok, Pinterest, YouTube)
    • Photography / video capture preferred
    • Experience in image / video editing preferred
    • A passion for beauty and knowledge of influencers is a must!
    • Strict attention to detail
    • Confident presenting in person or on camera

    BENEFITS

    • Competitive pay
    • Company bonus scheme
    • Medical, dental, vision and commuter benefits
    • 401K with company matched
    • Employee discounts

    Unfortunately, due to the high volumes of applications our opportunities attract, we are sometimes unable to respond to every application. If you haven't heard from us within 14 days of applying, please consider your application to have been unsuccessful on this occasion. Should you have any specific questions about this or other applications for positions within THG please contact one of our Talent team to discuss further.

    THG is an equal opportunity employer. We prohibit discrimination based on age, color, gender, disability, national origin, race, marital status, religion, sex, sexual orientation, and any other protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace.