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Vice President of Global Marketing

The Job DNA Group

Vice President of Global Marketing

San Francisco, CA
Full Time
Paid
  • Responsibilities

    <p>Do you check off all the Key Attributes we are looking for?<br />High Energy, Innovative, Team Player, "Roll up your shirt sleeves and wear a lot of hats" mentality.<br /><br />Do you have: Healthcare Industry Experience, Upstream & Downstream Marketing Expertise, Global Marketing, Healthcare Economics & Reimbursement, Sales Training, KOL Development?<br /><br />We are seeking a Vice President of Global Marketing for our client who is rapidly growing, both internationally and domestically, with their innovative surgical robotics system.<br /><br />The Vice President, Global Marketing will be an internal and external facing position, driving marketing and strategic initiatives to accelerate global adoption of the company's technology.<br /><br />This position will be responsible for developing the strategy and execution of the marketing plan to drive target revenue and utilization penetration in the surgical market. This position is also responsible for product management activities including product strategy, product life cycle management, product launches, and supporting the commercial organization.<br /><br />The VP of Global Marketing will lead a strong team and will work in the company's home office in Redwood Shores, CA, reporting to the Sr. Vice President, Commercial Operations.<br /><br /></p><p>CORE RESPONSIBILITIES </p><p>This position will be responsible for the development of the global marketing strategy. This individual will work closely with the internal teams to develop product and launch strategies and deliver best in class products, marketing and marketing development materials for physician customers, hospital marketing departments, and the commercial organization.</p><p>Provide leadership to and mentor the senior marketing staff.</p><p>Manage the marketing budget, allocating appropriate funding levels to effectively carry out marketing strategies.</p><p>Work closely with Clinical, R&D, Manufacturing, Program Management, Health Care Economics, Professional Education, and other internal teams to develop product launch capabilities globally.</p><p>Lead product and product launch strategy</p><p>Manage the development of effective marketing collateral for physicians, hospitals, and the internal commercial organization.</p><p>Develop a strategic marketing plan to attain target revenue and utilization.<br /></p><p> </p><p>QUALIFICATIONS (EDUCATION and/or EXPERIENCE)</p><p>BA/BS required – MBA preferred</p><p>10-15 years of progressively responsible upstream and downstream product management experience in the medical device industry.</p><p>Responsible for global marketing including product launches, patient campaigns, and managing customer data insights.</p><p>Successful experience developing and executing commercial strategy. Experience with an early stage medical device company a plus.</p><p>Demonstrated clinical marketing experience related to surgical products including the development of clinical training content and experience in observation of product utilization in the operating room.</p><p>Professional work ethic, strong organizational skills, and ability to operate independently.</p><p>Strong interpersonal skills, experience developing relationships and working with surgeons in the operating room setting.</p><p>Ability to travel up to 30% of the time</p><p>Computer skills: Microsoft Word, Excel, PowerPoint required with live case and animation video editing skills preferred</p><p>Software skills: Salesforce.com or equivalent CRM system experience required with ability to understand dashboards and data mining preferred.</p><p>Global reach: understanding of cultural and industry differences related to products launches, marketing, and marketing collateral in Europe and Asia Pacific required.</p><p><br /></p><p>LANGUAGE SKILLS</p><p>Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from other internal groups, clients, customers, and the general public.</p><p>REASONING ABILITY</p><p>Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.</p>