About our Brand

More than a group of hotels, The LINE is a creative community built around a sense of discovery — an exploration of a building, a neighborhood, and a culture. From Koreatown in LA to Adams Morgan in DC to downtown Austin, each property is architecturally interesting and chosen for its location in emerging neighborhoods in compelling cities. LINE hotels are both reflective and responsive— shaped by the communities they are part of while also contributing something new to those places. LINE properties are a collaboration of the best local and out-of-town talent in design, food and beverage, arts and culture.

That colorful hotel in the desert, The Saguaro is a good time. It’s not that complicated. There’s plenty of sunshine, a buzzing pool scene and lots of local flavor. The Opportunity:

We are looking for a new dynamic member to join our growing team. The Director of Content is a savvy storyteller with a sharp eye for detail and ability to craft impactful and engaging content in different mediums across various platforms.

Reporting into the Head of Creative and working closely with brand and marketing teams across the portfolio, the Director of Content will be responsible for managing the creation of written, video, photo graphic design and audio content that will be distributed primarily through our websites, email communications, digital magazine, in-room tv channels and social media. The ideal candidate is process driven, highly creative and curious, with an ability to think and plan strategically in collaboration with others.

Responsibilities:

Drive the development and execution of holistic content that ensures we are telling the right stories, in the right place, at the right time, across campaigns and channels

Successfully manage Freelancers and Social Media Manager to create and distribute best in class content

Copywriting and translating the brand voice and tone across multiple formats

Develop editorial calendar that unites our content activities and ensures publication of a steady stream of impactful, high-quality content.

Liason with press inquiries and public relations agency

Lead social media marketing strategies through a content-focused brand lens

Guide, support and collaborate with Brand Managers in execution of content related productions

Collaborate with Marketing Team in execution of content related distribution

Drive best practices in content sharing, standardization, and operational efficiency across the content strategy, production and distribution process.

Research and stay up to date on the latest developments in social media, content marketing trends and consumer behavior.

Qualifications & Keys to Success:

Bachelor’s Degree in Marketing, Art, Journalism, or related field

Sound understanding of visual design principles

Proven ability to develop and manage digital content programs through the entire project lifecycle, including strategy, planning, execution, reporting, and maintenance.

Superior editorial and writing skills with the ability to craft insightful, must-read content.

Experienced in contributing their own content while developing the work of other freelance creatives.

Extensive knowledge with Adobe Creative Suite and Microsoft Office Suite

Management experience, both internal as well as freelancers and agency partners

Extensive experience in a leadership role in media, journalism, hospitality, or editorial-related agency role with a portfolio of high-quality work.

Ability to move projects from concept to completion

Willing and ability to travel (20%)

Compensation & Benefits

We offer competitive wages and benefits while fostering a diverse and inclusive work experience.

We thrive in being a diverse work environment. Consideration for employment will be based upon personal capabilities and qualifications without discrimination based on race, color, religion, sex, gender identity, age, national origin, disability, sexual orientation, or any other protected characteristic as established by law.