Marketing Specialist

The Learning Experience #143

Marketing Specialist

Monmouth Junction, NJ
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    401(k) matching

    Bonus based on performance

    Competitive salary

    Dental insurance

    Employee discounts

    Opportunity for advancement

    Paid time off

    Vision insurance

    Marketing Specialist at The Learning Experience are responsible for growing the center enrollment by aggressively marketing the center in the community through grass root efforts, social media marketing, corporate marketing, and participation in in-house and community events. Qualified candidate must possess exceptional social media and sales skills, in addition to motivation and drive to achieve desired results.

    Role Responsibilities:

    BUSINESS MARKETING

    Executes marketing brand campaigns within the center

    Implements local grass root marketing activities to generate leads

    Represents company in community events to generate leads

    Oversees Work and Family program- building new relationships with community and business leaders (Housing Communities, Chamber of Commerce, Local Businesses)

    Effectively uses social media channels for parent engagement and retention

    Nurtures leads through scheduling and conducting tours; follows up with potential families to secure enrollment.

    Leads tours, highlighting key features of our brand and the center and maintains strong connections with potential customers

    Has a strong understanding of the childcare offerings within the community

    Maintains the lead tracking portal and customer database

    Coordinates the registration process and maintains customer and employee information in center systems

    Responsible for communications to families (i.e. billing, newsletters)

    Plans and manages budget for “parent pleasers”

    Qualifications:

    3+ years’ experience in marketing - cross-industry experience is welcome, childcare marketing is preferred

    Demonstrated leadership ability with a minimum of 2+ years of experience in a customer-facing sales setting

    Ability to leverage data to understand the business and make decisions

    Bachelor’s degree preferred

    This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to The Learning Experience Corporate.