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Director of Sales & Marketing

The Line

Director of Sales & Marketing

Los Angeles, CA
Full Time
  • Responsibilities

    About our Company

    Founded by Andrew Zobler, Sydell Group is the creator and manager of unique hotels deeply rooted in their location and architecture. Sydell's core expertise is an ability to collaborate with original talent within the world of design, food & beverage, and retail, and bring them together in the creation of compelling new hotels that engage the communities around them. Sydell Group’s diverse portfolio of award-winning properties includes NoMad New York, Los Angeles and Las Vegas; the LINE LA, DC and Austin; Freehand New York, LA, Miami, and Chicago; The Ned, London; Park MGM, Las Vegas; Saguaro Palm Springs and Scottsdale; and the upcoming NoMad London and LINE San Francisco.

    We are seeking a dynamic Director of Sales & Marketing to join our team. A successful candidate will have a genuine passion for the hospitality industry and an entrepreneurial spirit.


    Respond to internal and external Sales inquiries or requests and provide assistance as needed

    Redirect Sales related calls or distribute correspondence to the appropriate person of the team

    Act as a liaison with other departments or functions (Operations, Front Office, F&B, etc.)

    Lead the recruitment/hiring process by sourcing candidates, performing background checks, assisting in shortlisting, issuing employment contracts etc.

    Schedule meetings, interviews, Sales events etc. and maintain the team’s agenda

    Coordinate training sessions and seminars

    Together with the Director of Revenue implement the agreed rate structure and strategy for all market segments

    Lead all sales activities for Sales Managers and ensure that they meet their sales goals

    Establish and maintain effective employee working relations both within the department and with other departments

    Attend selected trade and travel functions, i.e. trade shows and local Hotel and Convention Association meetings to promote sales and image for the hotel

    Plan and where appropriate, execute sales trips to major market areas and report new potential market areas that should be covered

    Analyze and review market changes with the Director of Revenue and implement programs with the Sales Team to meet these changes, i.e. changes to the FIT segment, inflation, or competitor initiatives

    Maintain close relationships with all key decision-makers both in local and international markets

    Organize and accompany familiarization site inspection trips with major clients

    Regularly entertain major clients of the hotel

    Maintain a high level of exposure for the hotel in the major marketing areas through direct sales solicitation, telephone and written communications

    Ensure up-to-date Delphi Sales and Catering profile

    Explore new markets and potential accounts for follow-up by Sales Managers

    Pay regular visits to all major accounts

    Analyze and evaluate client production with Sales Managers and implement sales action plans

    Provide feedback and market information to General Manager on changing market conditions, including trends on the competition, as a result of direct sales solicitation, telephone, reading material and interaction with competitive hotel staff

    Implement all sales and marketing action plans in the Marketing Plan

    Propose and initiate, new services and products for our guests

    Work in conjunction with the Director of Revenue to ensure accurate forecasting is completed monthly

    Work in conjunction with the Financial Controller and the General Manager to develop and present the annual budget

    Monitor and review the Sales incentive programs monthly

    Adhere to all standards of operations, policies and procedures, manuals, memos and verbal instructions

    Maintain “open door” communication with employees

    Control labor and operating expenses through effective scheduling, budgeting, purchasing decisions, and inventory and cash control

    Responsible for interviewing, selecting, training, guiding, managing and scheduling personnel

    Monitor and develop employee performance to include, but not limited to, providing supervision, conducting counseling, evaluations, setting annual goals and delivering recognition and reward

    Ensure staff understands their job expectations before holding them accountable

    Compensation & Benefits

    We offer competitive wages and benefits while fostering a diverse and inclusive work experience.

    We thrive in being a diverse work environment. Consideration for employment will be based upon personal capabilities and qualifications without discrimination based on race, color, religion, sex, gender identity, age, national origin, disability, sexual orientation, or any other protected characteristic as established by law.

    About our Brand

    Designed in collaboration with Sean Knibb, the LINE LA, originally built in 1964, embraces its mid-century bones and culturally rich neighborhood to create an inspiring boutique hotel experience. A place of community and gathering, the LINE LA’s lobby welcomes travelers and neighbors alike. Between locally crafted dishes, a shop locally-curated by art and design collective Poketo, and nightlife vibes designed by the Houston Brothers, the LINE delivers a rich, layered, urban experience unlike any other in Los Angeles.