Job Description

The VP of Marketing for the Vitamins, Minerals, Herbs & Supplements (VMHS) brands is a key leadership position that will develop and execute the strategic direction for the portfolio.  The incumbent will have oversight and responsibility for architecting the brand strategy, positioning, and growth agenda for VMHS, owning and being accountable for the full P&L for the brands, as well as provide leadership and oversight for team members aligned to the portfolio.

Additional responsibilities include:

• The development of overarching business strategies and integrated campaigns under both the master brand umbrella, as well as strategic choices around product line-up, innovation pipeline and channel/consumer development
• Ensure the use of data analytics, forecast planning and leading edge consumer insights to influence and drive incremental growth, as well as be responsive to the ever-changing business and consumer needs
• Build strong relationships and work cross functionally to ensure collaboration and flawless execution in all areas of responsibility
• Full P&L management for VMHS brands
• Serve as the Global Commercial Franchise Lead for VMHS, partnering with R&D Franchise Lead to develop and commercialize multi-year innovation strategy
• Provide leadership and oversight for the development of strategic plans for brands, setting the brand vision, delineating key business priorities, understanding and setting up the growth drivers with a clear path to successful execution
• Manage the product mix effectively to increase margins while maximizing incremental sales
• Work cross-functionally to lead the product innovation process to create plans that drive incremental sales/profit, effectively guide Supply Chain/R&D priorities and build differentiated brand momentum through consumer understanding
• Design annual marketing plans in partnership with marketing services department, align internal parties across marketing, sales, operations, category development and other cross-functional partners, measure effectiveness of investment and continually monitor performance
• Collaborate with Marketing Services to manage the creative development timeline and process, manage brand budgets, protect and develop brand voice
• Participate in selection of campaign elements, developing points of view on both traditional (TV, Radio, Out-of-home, Print) and new media (Digital, Social Media, PR/Entertainment, Co-op)
• Leverage expertise in partnerships/sponsorships and negotiation
• Partner with sales and shopper marketing to garner efficient/high ROI in-store space, create the ideal product portfolio to increase product velocities and disproportionately win share versus competition, delight and disrupt shoppers through superior insights and analytics and activate effectively through retailer-led marketing vehicles
• Employ the use of brand analytics and consumer insights to facilitate fact-based decision-making for competition/channel dynamics and consumer segmentation and positioning

Qualifications

• 15 - 20+ years of strategic brand marketing experience in progressively responsible team leadership roles
• Held various leadership roles and had management oversight for large teams, including matrix reporting
• Extensive experience managing, as well as demonstrating success in improving, a full P&L
• Experience within the Consumer Packaged Goods, Consumer Health and/or Pharma industries
• Direct experience in the Vitamin, Mineral, Herb and Supplement channel strongly preferred, with a proven track record of developing brands and business within this space
• MBA/Master’s degree required
• Experience in driving transformation efforts with proven results in delivering strong sales and profit growth
• Relevant marketing/brand experience in a fast-paced, product-oriented, consumer-driven company, with demonstrated success partnering across an organization, including with Sales, E-Commerce, Digital, etc. 
• Brand portfolio strategy & positioning expertise
• Marketing vehicle prioritization, budgeting, ROI quantification
• Demonstrated leadership and experience with building high performing/functioning teams - developing team, people, capabilities and performance management
• Proactive, articulate leader with excellent interpersonal and presentation skills
• Strong business and financial acumen
• Promotes cross functional collaboration and holds teams accountable for results
• Superior written and communication skills

Additional Information

The Nature's Bounty Co. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. 

The Nature's Bounty Co. offers a competitive salary and a comprehensive benefits package, which includes health and dental plans, voluntary short-term and long-term disability, life insurance, flexible spending accounts, 401(k), tuition reimbursement, generous associate discounts and more!  Please contact Human Resources at 631-244-2120 if you should need a reasonable accommodation to submit your information for our online job postings.