Job Description

The responsibilities of the Digital Marketing Manager can be broken into the following categories:

Website and Digital Lead Generation Strategy

• Architecture design and publishing content in WordPress.
• SEO, SEM, and social media management, such as Facebook, Linked In,        Instagram, and Twitter.
• Analytics and KPIs tracked through google analytics, call rail, and ZOHO.
• Hands-on tracking daily, weekly reporting, and quarterly reviews performance measurement.
• Utilization of insights to inform and improve performance.
• Collaborate and coordinate with internal stakeholders and external partners on digital projects.
• Manage external vendors, developers, agencies, contractors, etc.
• Collaborate with sales and leadership team

Guide and Measurement of the Customer buying experience

• Develop and provide the best client experience in digital channels.
• Understand how website and all digital channels interchange with sales & marketing automation system (ZOHO) and being able to measure, analyze and provide insights

Qualifications

• Bachelor’s degree or higher in marketing, digital marketing, or related field.
• Minimum of 3 plus years of experience or working in digital marketing.  B2B experience preferred.
• Ability to work to organizational deadlines and KPI’s
• Experience with WordPress, and ZOHO required
• Proficiency in HTML, must understand how to code
• Experience with Google web tools required (Google Analytics, Tag Manager, Google Ads, Google Optimize etc.)
• Proficiency in SEO and SEM practices and tools
• Experience with social media platforms required
• Strong project management skills required.  Ability to meet deadlines in a fast-paced quickly changing environment
• A proactive approach to problem-solving with strong decision-making skills
• Agency experience preferred

Additional Information

All your information will be kept confidential according to EEO guidelines.