Title: Director of Marketing

Reports to: Executive Team

Role (overview): The VP of Marketing is a highly motivated, creative individual with experience and a passion for attracting and connecting with current and future clients. That passion comes through as she/he engages with teams on a daily basis, with the ultimate goal of turning fans into clients and clients into advocates.

Responsibilities - Daily, Weekly, Monthly

• Oversees creative team to deliver daily content and to post ads as needed

• Dives into account analytics, using Facebook/instagram/YouTube and proprietary systems to understand trends across advanced metrics for campaign, ad set, and ad performance

• Oversees social media, podcast and YouTube calendars across all directives

• Builds strategies for each social media channel, sales funnel and brand ambassador program

• Manages landing pages built internally and from contractors and provides reporting to the executive team on functionality and performance.

• Maintains follow up sequence using email auto responders, text responders, etc.

• Works closely with the sales team to strategize about marketing channels to explore.

Requirements and Proficiencies

• A logical but creative mindset, being able to take a company’s objectives and identify campaign strategy through research and analysis (i.e.: recommending appropriate keywords, targeting, interests, and more).

• Strong analytical skills with the ability to collect, organize, analyze and disseminate significant amounts of information with vigilance, accuracy and attention to detail.

• The ability to perform daily account management and optimization of various advertising accounts.

• Experience analyzing and generating reporting for major metrics, goal tracking, revenue tracking, and more.

• Strong math and analysis skills, as well as strong written and oral communication skills.

• Expert knowledge in Facebook/Instagram/YouTube/Google and other ad management systems.

• Ability to run and generate leads through Facebook Ad campaigns

• Organic Lead Generation

• Ability to run and generate leads through LinkedIn Ad campaigns

• Ability to run and generate leads through YouTube Ad campaigns

• Ability to run and generate leads through Instagram Ad campaigns

Results Required

• National brand awareness

• Fully executed marketing strategies with proven results (regular lead generation)

• Fully functioning team that consistently portrays the brand message in all campaigns.

KPIs To Be Solidified:

• Revenue by paid campaigns

• # of leads generated

• # of Qualified Leads

• Cost per click

• Cost per lead

• Cost of customer acquisition

• Marketing ROI

• Traffic to lead ratio

• Lead to customer ratio

Reporting Required

• Weekly statistics report of each marketing avenue reflecting the above metrics