The Senior Social Media Manager will be responsible for developing, executing, and reporting on client social media campaigns. This position will play a critical role in planning, managing, and executing on consistent strategies that offer engaging content across all social platforms. The ideal candidate will be comfortable leading social strategy for clients and can demonstrate a proven track record of successful management of social profiles. The position requires a strong writing skill set in both social/digital writing and attention to detail.

Responsibilities

• Provide overall direction and lead strategic planning efforts for social media across platforms like Facebook, Instagram, Twitter, and LinkedIn
• Create, curate, manage, and publish relevant, original content for organic social media channels
• Monitor, listen, and respond to audience in a way to build brand awareness, trust, and to cultivate new leads
• Develop and execute social media advertising campaigns to help attract new customers and retarget existing audiences – including creative, trafficking, testing/troubleshooting, and reporting
• Measure, analyze, and report on goals and channel performance
• Stay connected and informed on the best practices for social media
• Lead client relationship on social media projects
• Edit and proofread website content, client presentations, etc. as needed

Qualifications

• Bachelor’s degree in advertising, marketing, journalism, public relations, business administration, or related field.
• 4 – 6+ years’ relevant experience, which may include internships.
• Knowledge of social media platforms including Facebook, Instagram, Twitter, and LinkedIn, both the organic and paid side
• Effective oral and written communication skills. Bonus trait: Master storyteller
• Creative and able to think outside-of-the-box to create unique and winning social media marketing campaigns.
• Demonstrated resourcefulness, strong work ethic, attention to detail and self-motivation.
• Proven track record of leading Social Media strategy for clients. Examples and/or portfolio will be requested.
• Capacity and willingness to rapidly adapt, thrive, and multi-task in a highly dynamic workplace.
• Strong time management and organizational skills; ability to manage projects under tight deadlines

Bonus Qualifications

• Experience with third-party social media software, such as HeyOrca, Hootsuite, Sprout Social, and Social Report
• Knowledge of SEO, keyword research, and Google Analytics
• Experience with Google Ads