Provide overall direction and lead strategic planning efforts for social media across platforms like Facebook, Instagram, Twitter, and LinkedIn
Create, curate, manage, and publish relevant, original content for organic social media channels
Monitor, listen, and respond to audience in a way to build brand awareness, trust, and to cultivate new leads
Develop and execute social media advertising campaigns to help attract new customers and retarget existing audiences - including creative, trafficking, testing/troubleshooting, and reporting
Measure, analyze, and report on goals and channel performance
Stay connected and informed on the best practices for social media
Create strategic content for blog articles and email campaigns
Edit and proofread website content, client presentations, etc.
REQUIRED QUALIFICATIONS
Bachelor’s degree in advertising, marketing, journalism, public relations, business administration, or related field.
1-2 years’ relative experience, which may include internships.
Knowledge of social media platforms including Facebook, Instagram, Twitter, and LinkedIn, both the organic and paid side
Knowledge of SEO, keyword research, and Google Analytics
Effective oral and written communication skills. Bonus trait: Master storyteller
Creative and able to think outside-of-the-box to create unique and winning social media marketing campaigns.
Demonstrated resourcefulness, strong work ethic, attention to detail and self-motivation.
Positive, optimistic, and solution-oriented attitude.
Capacity and willingness to rapidly adapt, thrive, and multi-task in a highly dynamic workplace.
Strong time management and organizational skills; ability to manage projects under tight deadlines
BONUS QUALIFICATIONS
Experience with third-party social media software, such as HeyOrca, Hootsuite, Sprout Social, and Social Report