Job Description

POSITION SPECIFICATION – SOCIAL MEDIA SPECIALIST

 CORPORATE OVERVIEW:  

A pioneer in the lifelong-learning market, The Teaching Company is a popular and growing media company that produces The Great Courses: a series of comprehensive and engaging, university-level, video and audio courses taught by the world’s greatest professors without the pressure of schedules, homework, or exams.

The Great Courses cover a wide variety of topics ranging from traditional liberal arts subjects, such as philosophy, history, literature, and the sciences, to practical classes, in photography, foreign languages, health and wellness, business skills, and much more. The company has ongoing partnerships with venerable educational brands such as the Smithsonian, National Geographic, Mayo Clinic, The Culinary Institute of America, and others.

The Teaching Company has developed a catalog of over 700 courses comprising over 8,900 hours of content. The Great Courses are delivered to customers via digital streaming, DVD, and CD sales on the e-commerce site www.TheGreatCourses.com; and, most recently, through The Great Courses Plus, a digital subscription platform that PC Magazine has called “Netflix for Learning.” The Great Courses can be found on Amazon Instant Video, Amazon Channels, Comcast Xfinity Video on Demand, Audible.com, Recorded Books, Kanopy, Hoopla, and more.

The Great Courses also has highly rated apps available across most major app platforms, including iOS, Android, Kindle Fire, Roku, Amazon Fire TV, Apple TV, and Amazon Alexa.

Since its establishment in 1990, The Teaching Company has sold more than 25 million courses and prominent and loyal customers of The Teaching Company include Bill Gates, Charles Schwab, and George Lucas, to name a few.

POSITION SUMMARY:

The Great Courses is looking for an innovative and enthusiastic, experienced Social Media Specialist to drive and implement social media strategy focused on Facebook, Twitter, Instagram, TikTok and assist with YouTube. Also drive content creation on the new community website, The Great Courses Daily.  This position will be responsible for social media strategy, implementation, community engagement and P&L management and meeting community satisfaction, growth, engagement and P&L goals. 

 RESPONSIBILITIES INCLUDE:

• Manage social media campaigns and budget to meet community satisfaction, engagement, content publishing/posting, growth and P&L goals.
• Schedule and develop content and community moderation and response 
• Develop and implement copy and creative for social media programs and campaigns.  This includes planning an editorial calendar and working with the design team to create content to support the social media campaign calendar, which you will own.  
• Assist with live chats in production capacity as well as content creation
• Keep platforms and apps on social media channels state of the art and vibrant to drive and engage customers
• Innovate with new technology and platform functionality to increase engagement
• Lead integrated marketing campaigns through the social media channel and work holistically to create branding initiatives with the acquisition team
• Create developer specifications for the product team to support the integration of social features across our site
• Consistently meet or exceed ROI and subscriber and fan satisfaction, growth and engagement metrics
• Maintain the daily publishing of editorial and advertising content on Facebook, Instagram, YouTube, Twitter, and TGC Daily 
• Maintain the social media editorial and advertising calendars with specific ROI, fan and subscriber growth and engagement goals
• Represent The Great Courses and maintain brand standards on all social media channels
• Launch new courses and programs though social media
• Grow, moderate and respond to the community. Manage moderation agency for 24/7 coverage
• Write short and long-form content with research for multiple platforms and purposes including: social posts, acquisition ads, TGC Plus Magazine, TGC Daily articles, etc.

 DESIRED SKILLS & EXPERIENCE:

• Bachelor's Degree required 
• 5+ years marketing experience, with demonstrated experience in and a passion for the social media space
• 2+ years running social media marketing
• Proficiency with social media platforms and management tools, including Facebook, Twitter, Instagram, Snapchat, Pinterest, TikTok, YouTube and ideally also platforms to manage them such as Hootsuite and Facebook applications
• Experience with Facebook ads, sponsored stories and promoted posts
• Excellent writing, graphic selection and editing, copy editing and proofing skills
• Experience growing and moderating online communities
• Experience in video production
• Ability to understand financial reporting and produce financial reports
• Strong attention to detail
• Basic Photoshop knowledge ideal 
• Experience with SEO and social media is highly desired
• Demonstrated ability to work with other teams and departments
• Spreadsheet ability and quantitative ability
• Strong organizational skills and process management

AFFIRMATIVE ACTION/EEO STATEMENT

The Teaching Company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Company Description

A pioneer in the lifelong-learning market, Wondrium is a popular and growing media company that produces Wondrium/The Great Courses: a series of comprehensive and engaging, university-level, video and audio courses taught by the world’s greatest professors without the pressure of schedules, homework, or exams. Wondrium cover a wide variety of topics ranging from traditional liberal arts subjects, such as philosophy, history, literature, and the sciences, to practical classes, in photography, foreign languages, health and wellness, business skills, and much more. The company has ongoing partnerships with venerable educational brands such as the Smithsonian, National Geographic, Mayo Clinic, The Culinary Institute of America, and others. Wondrium has developed a catalog of over 700 courses comprising over 8,900 hours of content. Wondrium courses are delivered to customers via digital streaming, DVD, and CD sales on the e-commerce site www.TheGreatCourses.com; and, most recently, through Wondrium, a digital subscription platform that PC Magazine has called “Netflix for Learning.” Wondrium can be found on Amazon Instant Video, Amazon Channels, Comcast Xfinity Video on Demand, Audible.com, Recorded Books, Kanopy, Hoopla, and more. Wondrium also has highly rated apps available across most major app platforms, including iOS, Android, Kindle Fire, Roku, Amazon Fire TV, Apple TV, and Amazon Alexa. Since its establishment in 1990, Wondrium has sold more than 25 million courses and prominent and loyal customers of Wondrium include Bill Gates, Charles Schwab, and George Lucas, to name a few.