Job Summary:
Are you curious, creative, and love data? Do you enjoy collaborating with colleagues and using data to drive actionable insights? Do you want to be on the cutting edge of breakthroughs in data and analytics, encouraged to discover, challenged to think bigger, and supported to learn new things personally and professionally?
The Walt Disney Studios seeks a Business Intelligence Analyst to join the Studio Research & Analytics team. The Business Intelligence Analytics team is a highly visible department that is charged with finding the best methods to understand consumers thoughts, feelings, and behaviors across digital and social channels. They play an integral part in aiding key business decisions for Disney+, Hulu, and theatrical content across Marvel, Lucasfilm, 20th Century Studios, Pixar, Disney Live Action, and Walt Disney Animation. You will join a dynamic group of research professionals who love movies and TV series, and are passionate about bringing the consumer voice into studio decision making every day.
Responsibilities:
- Collaborate with internal stakeholders to provide business intelligence alongside domestic and international reporting for streaming & theatrical campaigns.
- Be the voice of the consumer. Effectively communicate both quantitative and qualitative findings with timely, relevant, and actionable insights to support tactical short-term and long-term strategic decision-making.
- Translate strategic business questions into data informed insights by proactively exploring analytics resources & requirements.
- Leverage digital and social listening tools to track, trend, and understand consumer behaviors, expressed preferences, and responses to Studio media and marketing efforts.
- Develop prototype solutions, including reports and dashboards, to support insights with visualization of complex data sets.
- Identify the metrics that matter to business outcomes by collaborating with advanced analytics teams to develop KPIs supported by a robust analytic framework.
Basic Qualifications:
- 2+ years of experience in data analytics with experience in research, social media, consumer data, and digital marketing.
- Proficiency with SQL, and the ability to extract and combine disparate data sources
- Proficiency with business intelligence and data visualization software, e.g. Tableau, MicroStrategy, Microsoft Power BI, Domo, etc.
- Proficiency with social and digital media analytics provided by Twitter, Facebook, YouTube, Instagram, TikTok, Google and other analytics tools, e.g. NetBase, Sprinklr, Meltwater
- Familiarity with Python, R, or similar programming languages
- Familiarity with website analytics tools, e.g. Google Analytics
- Exceptional analytical thinking and mathematical skills
- Ability to extract data and combine with other data sources to develop a rich, complete picture for the business
- Outstanding communication and critical thinking skills as well as the ability to make clear and concise presentations
Additional Information: