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2022 Summer Brand Management Internship

The Wonderful Company

2022 Summer Brand Management Internship

Los Angeles, CA
Internship
Paid
  • Responsibilities

    Job Description

    WHAT DOES THE MARKETING TEAM DO?

    Work with senior management to drive strategic initiatives and execute marketing plans that support the fast growth of our diverse businesses. Brand Managers at The Wonderful Company are the link between our sales, finance, vertically integrated operations, and our in-house creative agency.

    A DAY IN THE LIFE AT WONDERFUL:

    • Define the strategic direction for our iconic brands and own the brand planning process
    • Spearhead the brand’s innovation agenda
    • Drive cross-functional organization, planning, and execution of marketing programs (consumer and trade) to drive profitability objectives
    • Use available data sources (including syndicated data) to monitor and report the state of business including distribution, brand share, promotional effectiveness, and category trends
    • Work with Wonderful's in-house creative agency to define creative, media, and PR strategies, providing direction for our marketing/creative campaigns
    • Collaborate with our product development team to build future packaging and our iconic point of sale materials
    • Provide thought leadership in developing practical solutions to complex quantitative and qualitative problems
  • Qualifications

    Qualifications

    YOUR CONTRIBUTION TO WONDERFUL:

    EXPERIENCE:

    • MBA Program or similar experience preferred

    REQUIRED SKILLS:

    • Excellent project management skills and the ability to multi-task and work in a fast-paced environment
    • Strong analytical, strategic, and creative problem-solving abilities -- approaches management with solutions versus problems
    • Strong communication and presentation skills; ready to present in both formal and informal settings with the use of PowerPoint and other tools
    • Self-driven to achieve goals. High energy level is essential. Strong, dedicated work ethic and not afraid to take a stand
    • Ability to work with data to identify unique and powerful insights
    • Ability to effectively develop marketing creative briefs and articulate creative feedback to develop powerful marketing campaigns
    • Comfortable working in collaborative team environments
    • Desire to work/live in Los Angeles
    • COVID vaccination will be required for this position unless candidate has a legally valid exemption

    PERSONAL CHARACTERISTICS:

    • Delivers results in the entrepreneurial spirit of being bold and nimble; orients toward innovative and efficient outcomes
    • Builds trust through truth, integrity, and accountability; inspires and motivates people to be their best
    • Adjusts to new situations and environments; is resilient and learns from challenging situations
    • Partners and collaborates with others across the organization; demonstrates inclusivity
    • Respects the well-being and individuality of all; prioritizes the development and growth of oneself and others

    Additional Information

    WHY CHOOSE US?

    • WE'RE MISSION DRIVEN AND CAN STAND BEHIND OUR BRANDS

      • GIVING BACK TO HUMANITY IS PART OF OUR COMPANY'S MISSION -- we are passionate about sustainability, social responsibility, philanthropy, and wellness
      • BE PROUD OF WORKING ONLY ON HEALTHY & AUTHENTIC BRANDS -- we are relentless in our quest to inspire healthier food and beverage choices
    • WE'RE AN ESTABLISHED COMPANY WITH ENTREPRENEURSHIP AT OUR HEART

      • WE'RE #1 IN THE CATEGORIES WE COMPETE -- as a $5 billion global company, we grow both brands and categories
      • BEING A PRIVATELY-OWNED COMPANY STRIPS AWAY BUREAUCRACY AND KEEPS US NIMBLE. This means that employees are empowered to be thinkers and take calculated risks
      • INVEST $100MM+ IN MARKETING ANNUALLY across the portfolio enabling us to pursue big opportunities
      • OUR BRANDS HAVE EDGY, CREATIVE, AND DISTINCT PERSONALITIES BACKED BY INNOVATIVE MARKETING
    • WORK WITH WONDERFUL PEOPLE AND HAVE SUPPORTED DEVELOPMENT

      • WORK WITH SMART, DEDICATED PEOPLE WHO LOVE CHALLENGES
      • WE INVEST IN OUR PEOPLE -- we offer 50 hours of structured marketing training per year in addition to weekly marketing webinars from external subject matter experts
      • ACCESS TO MARKETING LEADERSHIP -- flat organization structure within marketing
      • BIG PORTFOLIO OF BRANDS -- more development opportunities by moving across brands
      • WE OFFER A MULTITUDE OF DEVELOPMENT OPPORTUNITIES including access to external conferences and trade shows (ANA, SXSW, Brandweek and more) and our internal Wonderful Academy leadership development programs

    WONDERFUL'S DEDICATION TO YOU:

    • Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
    • Opportunities for development and internal mobility
    • Manager and leadership training, biweekly L&OD webinars, and eLearning offerings
    • Companywide problem solving and continuous improvement training
    • Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
    • Company focus on wellness and health including virtual yoga and mindful meditation classes

    Headquartered in Los Angeles, The Wonderful Company is a privately held $5 billion global company dedicated to harvesting health and happiness around the world through its iconic consumer brands. The company's 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, almonds, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company's market share: Wonderful Pistachios® is America's No. 1 tree nut brand and America's fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America's No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world's leading floral delivery service. A 2016 Nielsen study evaluating the familiarity, quality, and momentum of more than 2,500 leading brands revealed that Wonderful Company products dominated the top 10 lists of consumers across all generations, more than any other consumer goods company. The Wonderful Company's connection to consumers has health at its heart and giving back in its DNA. The company has a longstanding commitment to corporate social responsibility, including more than $200 million invested in environmental technologies and sustainability research, $50 million in charitable giving and education initiatives every year, $100 million toward the construction of two charter school campuses in California's Central Valley, and innovative health and wellness programs, including two new, free primary care clinics for employees and their dependents.

    To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

    The Wonderful Company is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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