Job Description
If you live and breathe email and content marketing, we want to speak with you. Our nationally known consumer healthcare brand is seeking a Marketing Manager to plan, implement, track, and optimize marketing campaigns, landing pages, emails, and other marketing collateral.
The ideal candidate should have at least 5 years of substantial content marketing experience, preferably in consumer-facing retail or e-Commerce, or in an ad agency role. A firm grasp of current marketing strategies and planning will be needed to work with our in-house team and external agency to lead integrated marketing campaigns from concept to completion.
RESPONSIBILITIES
· Collaborate with a cross-functional team to plan and execute marketing calendars including email, campaigns, and new product launches
· Work with creative team to create graphic elements for campaigns, new product launches, emails, and landing pages. Campaigns will target both B2C and B2B audiences.
· Develop content and manage review process for emails, digital campaigns, landing pages, and other marketing
· Monitor, track, analyze, and report on marketing KPIs for email, print, and digital campaigns
· Optimize content and usability of emails and landing pages for responsiveness
REQUIREMENTS
· BS/MS degree in marketing or a related field, or equivalent/proven work experience
· 5+ years of marketing experience, preferably in retail or e-Commerce
· 2-3 years of email marketing automation, experience with Marketo or Pardot is a plus
· Experience in planning, writing, creating and maintaining nurture emails, landing pages, and campaign emails
· Firm grasp of cutting-edge marketing strategies and best practices
· Strong copywriting skills, with meticulous attention to grammar and spelling
· Strong analytical skills and data-driven thinking
· Strong presentation and communication skills
The ideal candidate will experience competitive benefits and salary in a driven and passionate company culture.
Company Description
Theralogix is a vitamin and supplement wholesaler/retailer. Our products are condition specific and recommended by physicians and healthcare professionals. Patients purchase direct from the company on our website. In business for over fifteen years, Theralogix is a growing, medium sized company with an excellent reputation in its industry. Learn more at www.theralogix.com.