Job Description

The VP of Corporate Marketing at Therapy Brands will be responsible for developing and executing a comprehensive corporate marketing strategy that enhances our brand's visibility, reputation, and leadership in the market. This role demands a creative and strategic thinker with a proven track record in SaaS, software, or startup environments, capable of managing multiple initiatives that span brand management, public relations, corporate communications, and event marketing.

Responsibilities:

• Lead the development and execution of an integrated corporate marketing strategy to enhance brand equity, awareness, and market positioning.
• Oversee all aspects of brand management, including messaging, brand guidelines, and the consistent application of the brand across all channels and touchpoints.
• Direct corporate communications and public relations efforts to build and maintain a positive brand reputation, including media relations, press releases, and executive communications.
• Strategize and execute high-impact marketing initiatives, such as corporate events, sponsorships, and partnerships, to increase brand visibility and engagement.
• Collaborate with product marketing and demand generation teams to ensure alignment on messaging, campaigns, and strategic initiatives.
• Lead the digital marketing strategy for corporate branding, including the management of the corporate website and social media channels.
• Manage all multimedia efforts, including videos, animations, and podcasts.
• Develop a creative, differentiate visual identity for the company and lead the graphic design function.
• Utilize data and analytics to measure the effectiveness of corporate marketing initiatives and adjust strategies accordingly.
• Manage and mentor the corporate marketing team, fostering a culture of innovation, excellence, and accountability.
• Serve as a key member of the leadership team, contributing to overall business strategy and operational planning.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; advanced degree preferred.
• 10+ years of marketing experience, with a minimum of 5 years in a senior leadership role within a SaaS, software, or startup environment.
• Demonstrated success in developing and executing comprehensive corporate marketing strategies that have materially impacted brand visibility and business growth.
• Strong leadership skills, with the ability to inspire and manage a high-performing marketing team.
• Excellent communication and interpersonal skills, with the capacity to engage effectively with all levels of the organization and external stakeholders.
• Deep understanding of digital marketing, brand management, and corporate communications.
• Creative and strategic thinker with a data-driven approach to decision-making.

Additional Information

While we have outlined some key qualities we typically seek, it is essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they are not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.

The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate - apply today and let's explore the exciting possibilities together!

At Therapy Brands , Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.

We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community. ​

While we have outlined some key qualities we typically seek, it is essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they are not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.

The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate - apply today and let's explore the exciting possibilities together!

At Therapy Brands , Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.

We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community. ​

​We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.

Therapy Brands is an equal opportunity employer.