Job Description
ROLE TITLE: SERVICE LINE PRODUCT MANAGER
MANAGER: Chief Product & Operating Officer
ROLE SUMMARY:
Tia is an innovative, venture-backed women's healthcare company on a mission to transform the way women access, use and benefit from healthcare. Tia blends data-driven technology with a holistic, "multiple tools in the toolkit" care philosophy all unified under a big, bold sex-positive, ethically female brand.
From early days we've recognized that in order to build differentiated products in healthcare, we need to marry technology, operations and programming / business line thinking together; we also recognized that we need a blend of traditional and non-traditional healthcare backgrounds. Today, Tia's product team is made up of PMs overseeing service lines (such as mental health and acupuncture) and technology development. This team partners closely with the clinical operations, marketing, brand & design, and engineering teams to ensure that we're effectively designing and delivering value for our two core users: our patients and our providers.
As a Service-line PM at Tia, you set the product strategy to achieve topline business and mission goals for your product area. Your core role revolves around deeply understanding your user, developing a product strategy that marries user needs and Tia mission / business needs, and then building, measuring, evolving that product.
You should be deeply aware of the product offerings in your area, of what Tia users want, why other products fail them, what our mission is and why we entered the space + what is required for us to succeed. You should also be keenly aware of the business requirements for your product area, be able to drive bottom line outcomes from your product. You're obsessive not with just building, but babysitting the products you launch, and nurturing them to success.
At the get go:
What we visualize the role morphing into:
VALUES:
As a PM, your core job is to MAKE SOMETHING THAT PEOPLE WANT, you're obsessive about knowing the user, understanding the user needs and love the creative problem solving of stitching together product requirements, end-state desired design, user desire, resource capacity and constraints, and timing
As the RP for a product area, YOU THINK LIKE AN OWNER & ACT LIKE A CEO OF YOUR BUSINESS AREA.
PM's are at the forefront of defining the frontiers of our business, they're looking for wys to expand revenue, service line, retention, loyalty. This means being creative, being on the pulse of the user and thinking creatively / out of the box about meeting their needs -- they're always WILLING TO EXPERIMENT ALWAYS, DESPITE THE POSSIBILITY OF FAILURE
A PM's job is to constantly figure out the best way to get the MVP into the user's hands as quickly as possible and then find a pathway to build ontop of that to iterate, improve and deliver more and more value -- therefore they must be obsessive with the game of BEING DRIVEN TO ACHIEVE EXCELLENCE, BUT WITH A REGARD OF EFFORT OVER IMPACT.
As the main liaison towards bringing OUR CARE MODEL virtual, you need to deeply value the philosophy Tia incarnates towards women's care-- the integrative model (multiple tools in the tool kit) and collaborative decision making between the patient and provider.
As a service line PM, your deployment team is the clinical operations and virtual operations team. You work with these teams to "deploy" your product strategy, vision and operating model. As distinct from a digital PM, your focus is on managing people to deliver the product experience that is envisioned. A core element of this role is managing large teams of people, measuring and managing to excellence, and breeding consistency across large ops teams. Additionally, much of what you will do will require you to integrate with the Care Teams to ensure protocols meet product requirements and experience standards. While clinicians will not directly report into you, you will liaise with them constantly. Therefore, specifically in this role you need to be particularly adept at operating by principles of ACTING AS A PACK, NOT A LONE WOLF. You maintain a 6th sense of who needs to be involved in decision making, how to bring people along in the right ways, share transparency and who to go to for what across the organization.
ABILITIES:
The person should spike on the following abilities:
SKILLS:
RESPONSIBILITIES:
UNDERSTAND THE BUSINESS GOALS, EVALUATE OPPORTUNITIES FOR PRODUCTS THAT CAN SUPPORT THE BUSINESS IN EFFECTIVELY ACHIEVING THOSE GOALS
HOLD A CRISP VISION OF THE USER & COMPETITORS, AND ENSURE THAT THE PRODUCTS LADDER UP TO THAT USER'S NEEDS
EVALUATE & EFFECTIVELY COMMUNICATE PRODUCT PERFORMANCE TO STAKEHOLDERS
MANAGE PARTNER TEAMS TO DELIVER AGAINST PRODUCT STRATEGY
RUN PRODUCT LAUNCH PROCESSES + WORK WITH MARKETING TO LAUNCH PRODUCTS
IN TANDEM WITH THE PRODUCT TEAM DESIGN THE PROCESSES FOR SERVICE LINE PRODUCT DEVELOPMENT AT TIA
Work with VP clinical operations, other PMs and the CPOO to design an effective process for running service-oriented product development at Tia
Leverage learnings from the digital PM process and from operations learnings in historical Tia days to design and implement a strong product development process that effectively integrates into the OKR / KPI ops process at the company level
Tia is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and patients.
If you are committed to collaborative problem solving, creating high-quality and user-centric products, and want to make waves in women's healthcare, JOIN US!