We currently seek BAs based in Maine for weekend activations running July-November 2021

What:

A major national water brand is launching a sampling tour to immerse consumers in the story of their brand and showcase their naturally sourced spring water from in-state, Maine aquifers. The primary goals of the sampling tour are to provide a high quantity of water samples at a series of public events ranging from large fairs and festivals to local 5K race events. This tour will involve travelling to these events in the state of Maine over a series of event weekends with a truck and trailer experiential asset; a fully-wrapped 20’ dual-axle water sampling trailer, pulled by a ¾ ton pick-up truck. Activations will be managed by a tour manager supported by (2) local brand ambassadors per event, plus an overbook brand ambassador. The sampling team will focus largely on delivering water samples and premiums to guests at each event.

When/Where:

This sampling tour will include an estimated 15 event activation days and 35 operational days (non-activation days) spanning from late June – November 2021 across the state of Maine, ranging from Southern Maine all the way up to the Canadian Border. The tour will feature un-paid break periods between event activations. Break periods vary and depend on dates of desired events. The tour asset storage location be at the TideSmart Experiential headquarters in Falmouth, ME. Brand ambassadors will be hired in their home market for personal travel to the event directly, for their respective shift. Training manuals will be provided ahead of time and on-site training will be provided by the tour manager on-site. Along with telling the story of the brand in every market visited, staff will become a part of the story as they engage with the communities where this product is derived.

Who:

High-energy, outdoor oriented brand ambassadors with beverage sampling experience in the closest market to each event activation in the state of Maine.

Staffing Criteria:

• Previous beverage sampling experience is highly preferred.
• A friendly outgoing personality that is able to create a great guest experience for all attendees, keeping it both fun and engaging.
• Comfortable with outdoor event work. All events will be outdoor in a variety of weather conditions.
• Energetic personality.
• Assisting with event set-up and breakdown throughout the tour. Estimate of 1 hour per event (set-up and tear-down).
• Track record of consistent attendance at previous events.

Attire:

Provided by TideSmart Experiential: branded mask, branded baseball hat and branded t-shirt provided. All items provided are take-home, post-event.

Provided by BA: khaki or black athletic shorts (athletic, golf style suggested), sunglasses, sunscreen, rain gear and back-up clothing layers for colder weather.

If you are interested in this opportunity, please contact staffing@tidesmart.com with your resume and interview availability. Please include samples of your work and/or social links with your application.