We are looking for a talented, results-driven, and detail-oriented Social Media Manager to join Tipsy Putt (@tipsyputt), a fast-paced and quickly growing company providing entertaining indoor mini golf pubs to Northern California. Tipsy Putt is a content creator's dream, filled with instagrammable moments, interactive games and hashtag worthy food and drink. We’re the ideal spot for corporate team building events, adult birthday parties, friendly competitive gatherings or a slightly less-awkward first date.
Under the Tipsy Putt umbrella is also Trophy Club (@trophyclubbar), our members only speakeasy hidden in select Tipsy Putt locations.
The Social Media Manager will help to expand both Tipsy Putt and Trophy Club’s reach and engagement by creating original content, communicating with our audience, while managing our company image in a cohesive way that supports our marketing goals. In addition they will be working with Mailchimp to grow our email audience and create e-newsletters.
As Social Media Manager you’ll be expected to be up to date with the latest digital technologies, trends and platforms. You should have excellent communication skills and be able to express our company’s views creatively and effectively across the two brands. Ultimately, you should be able to handle both brands' social media presence ensuring high levels of foot traffic, web traffic, and customer engagement.
This is a full-time position requiring travel throughout Northern CA. The ideal candidate will be located in the Bay Area with reliable transportation, some overnights required. Our Bay Area locations are Emeryville, Sunnyvale and Monterey. Advancement opportunities exist.
Job Responsibilities
Perform and present research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals for both Tipsy Putt and Trophy Club
Create social media calendars that align with in-pub happenings and events
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) across multiple platforms and for 2 brands
Monitor SEO and web traffic metrics
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer reviews for the brands
Oversee social media accounts’ design to maintain a strong and consistent brand experience
Mailchimp proficiency to grow email audiences. E-newsletter content creation & scheduling for multiple audiences
Suggest and implement new features to develop brand awareness and increase traffic within the pub. Such as promotions, competitions, and giveaways
Identify and collaborate with local influencers to increase brand awareness and social media presence
Stay up-to-date with current technologies and trends in social media, design tools and applications
Support marketing team with design edits, creating layouts and updating existing marketing materials
Qualifications
Minimum 1-3 years proven experience in social media management or digital marketing
Hands on experience in content management
Excellent copywriting skills
Excellent organizational and time management skills
Ability to deliver creative content (text, image and video)
Ability to multitask and quickly context switch
Ability to work independently and collaboratively on a team
Strong computer skills in Apple iOS, Google Drive Suite, Facebook Business Suite ( social media management), Adobe Creative Suite,
Solid knowledge of SEO, keyword research and Google Analytics
Knowledge of online marketing channels
Graphic design & web design experience a plus
Excellent communication skills
Analytical and multitasking skills
BSc degree in Marketing or relevant field preferred by not required. Min AA requirement.
About Us
Tipsy Putt is a unique drinkertainment restaurant with multiple locations throughout Northern California. We offer a large rotating local beer, wine and cocktail selection, indoor mini golf, a multitude of other unique pub games and a vibe that makes you want to let loose.
Tipsy Putt is not only party central but also strives to be a positive contributor to the community by supporting local independent brewers, local small businesses and local charities.
Trophy Club is a members only speakeasy with intermittent password access nights announced via social media. Trophy Club is hidden within select Tipsy Putt locations. Trophy Club’s highbrow craft cocktail experience perfectly juxtaposes Tipsy Putt’s relaxed atmosphere.
For more information visit: TipsyPutt.com or @tipsyputt | TrophyClubBar.com or @Trophyclubbar
Flexible work from home options available.