Job Description

Our Email Marketing Manager owns the marketing automation and funnel integrity and data for the marketing team while implementing best practices and strategies to accelerate the growth of our business (lead management, prospecting, nurture). In detail, these tasks include:

1. Segment lists based on behaviors e.g. past email engagement and website interactions (content downloads, site page visits, etc.). Analyze and create database segmentation and distribution lists for campaigns
2. Develop, manage and execute marketing campaigns, workflows and triggers using the Marketo platform
3. Develop marketing campaigns that convert into conversations with prospects
4. Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
5. Create, implement and execute outbound email programs and bot-automation
6. Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
7. Builds testing frameworks (split testing (A/B), deliverability and tracking)
8. Create and implement marketing automation best practice documents including list management, optimization, data quality, hygiene and troubleshooting

EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree in Computer Science, Marketing or equivalent experience
• 3+ years’ experience campaign execution and operations, integrated marketing and demand generation
• 3+ years’ experience using Marketo (Certification a plus)
• Equivalent combination of education and experience.

OTHER SKILLS AND ABILITIES

• Subject matter expert on email marketing & email campaign management
• MUST HAVE EXPERIENCE WITH MARKETO
• Portfolio of successful automation programs, dashboards and models
• Problem solving ability and consideration of process improvements
• Disciplined in data analysis and project management

LANGUAGE SKILLS

Fluent English language skills – written and spoken. Ability to read, analyze, and interpret documents such as technical procedures, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organizations.

COMPUTER SKILLS

• Marketing Automation (Marketo is a must)
• CRM (Salesforce a plus)
• Good understanding of HTML (HTML5) and CSS (CSS3) development

PLANNING AND ORGANIZATION

• Strong organizational, time management and analytical skills
• Ability to proactively identify opportunities and quickly implement solutions
• Comfortable with a high-energy, fast-moving service based business
• Experience managing multiple complex projects, people and resources in a fast-paced, deadline-oriented, dynamic environment
• Strong work ethic
• Capacity to manage multiple priorities and tasks simultaneously
• Excellent organizational, project management skills and strong attention to detail

PHYSICAL DEMANDS

This is sedentary work which requires the following physical activities: reaching, sitting, lifting (≤25 pounds), finger dexterity, grasping, feeling, repetitive motions, talking, hearing and visual acuity.

WORK ENVIRONMENT

The role will be remote for the time being due to covid-19.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation.

The office work environment can be boisterous. Attire is business casual.

TRAVEL

None

Company Description

We are a fun team who thrives on driving business growth through best-in-class marketing initiatives. Tom Ferry International is the #1 coaching and events company in real estate. Tom's charismatic style of coaching and his commitment to bringing out the best in people has earned him numerous glowing comparisons to Tony Robbins and Gary Vaynerchuk. The office lives on a high-energy culture based on personal and professional development for all employees, coaches and members. Our services have benefited the success of countless real estate professional throughout the world.