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eCommerce Digital Marketing Specialist

Tom Ferry

eCommerce Digital Marketing Specialist

Santa Ana, CA
Full Time
Paid
  • Responsibilities

    Job Description

    SUMMARY

    Level Ten Health is an exciting subsidiary of Tom Ferry, offering health products and coaching to busy professionals. The E-commerce Digital Marketing Specialist is an agile marketer who plans ahead but can think fast and independently to make quick effective adjustments in order to maintain and exceed KPIs and Revenue goals.

    ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

    1.       You will develop and manage Level Ten Health shopping engine campaigns (Google Adwords, Google Analytics,) to drive traffic and revenue to our site, includes campaign strategy, analysis, and execution

    2.       You can speak to how digital marketing, retargeting, social media marketing, email marketing, video marketing and SEO/SEM has impacted a business at which you’ve worked and how you were a contributor to the strategy.

    3.       You like to roll up your sleeves, get under the hood, and do whatever it takes to achieve targets and improve outcomes.

    4.       You’re capable of hatching campaigns that align with our brand, but equally capable of analyzing data to measure success.

    5.       You’re a collaborator and recognize the importance of building relationships with all functional areas in the organization.

    6.       Additionally, you are comfortable in assisting with the day-to-day operations of a dynamic start-up, whether it be helping craft copy for a marketing event or creating an efficient process for the customer service experience.

    SUPERVISORY RESPONSIBILITIES

    May leads and directs employees.  Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.  Responsibilities include interviewing and training employees; planning, assigning, and directing work; appraising performance; addressing complaints and resolving problems.

    EDUCATION AND/OR EXPERIENCE

    • BSc/BA in relevant field; plus at least five years’ relevant experience 
    • Minimum of 3-5 years of digital marketing/ e-commerce experience in a direct to consumer (B2C).
    • Prior experience with CPG/consumer focused goods online environment is a plus.
    • Understanding of eCommerce design, analytics, capabilities and KPIs. SHOPIFY EXPERIENCE IS A PLUS.
    • Facebook Business Ad Manager marketing expertise primarily in product/brand/retail. acquisition
    • Experience in design, edit, and publish using MailChimp and/or marketing automation platforms.
    • Experience in creating, maintaining, and growing new and existing social networks, including Facebook, Twitter and Instagram.
    • Experience with oversight day-to-day management of social media pages.
    • Google Adwords Certified, or other digital PPC marketplaces
    • Experience in developing and participating in video training sessions example “how to use the product”
    • Experience with creative programs (Illustrator, PhotoShop, etc.) is a plus

    OTHER SKILLS AND ABILITIES

    • You thrive in a fast-paced, creative environment and inspire others to do the same.
    • Great project management skills
    • Great communication skills and experience working with cross-functional teams

    LANGUAGE SKILLS

    Fluent English languages skills – reading, writing and spoken.  Ability to read, analyze, and interpret documents such as technical procedures, operating and maintenance instructions, and procedure manuals.  Ability to write routine reports and correspondence.  Ability to speak effectively before groups of customers or employees.

    PHYSICAL DEMANDS

    This is sedentary work which requires the following physical activities:  reaching, sitting, lifting (≤25 pounds), finger dexterity, grasping, feeling, repetitive motions, talking, hearing and visual acuity.  

    WORK ENVIRONMENT 

    • Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation.
    • The office work environment can be boisterous.  
    • Attire is business casual.

    TRAVEL

    Minimal overnight travel (up to 10%).

    Company Description

    We are a fun team who thrives on driving business growth through best-in-class marketing initiatives. Tom Ferry International is the #1 coaching and events company in real estate. Tom's charismatic style of coaching and his commitment to bringing out the best in people has earned him numerous glowing comparisons to Tony Robbins and Gary Vaynerchuk. The office lives on a high-energy culture based on personal and professional development for all employees, coaches and members. Our services have benefited the success of countless real estate professional throughout the world.