Job Description

SUMMARY

Are you an expert in Marketo, results-driven with strong attention to detail, and have a passion for optimizing email marketing efforts? Then join us as our Email Marketing Automation Manager! In this hands-on position, you will create, build and deploy email marketing campaigns using Marketo and track and analyze the success of your campaigns. Our ideal candidate is upbeat, highly collaborative, technical, has a bachelor's degree in marketing, and several years of digital marketing or e-commerce experience. You should also be familiar with HTML, SQL, and Salesforce.

The Email Marketing Automation Manager is responsible for managing Marketo and fully leveraging its capabilities. Reporting to the Director of Digital Marketing, this role will create, build, and implement all programmatic and operational initiatives through Marketo and work closely with the Operations team, in-house designers, developers, and project managers. The right candidate will have a strong foundation in marketing automation and will be responsible for developing and implementing an email lifecycle marketing strategy, campaigns as well as for outbound SMS platforms.

We are a fast-paced company and to be successful in this role, you are scrappy and must be able to think strategically. You will be measured equally on your ability to move fast, implement and QC the right solutions and campaigns to operationalize lead batching processes, develop nurture campaigns, and all lifecycle marketing to convert leads to closed business and ensure a seamless customer journey.

You will take ownership of activities for marketing automation and marketing operations, the hands-on development, management, and execution of email campaigns, email and SMS communication strategy, and measurement. Your time will be spent on creating, building, and optimizing email funnels, developing nurture campaigns, and deployment of email lifecycle campaigns through Marketo. You will work closely with internal stakeholders to develop and improve connected pages and the optimization of the overall user journey.

THIS ROLE CAN BE LOCATED IN TEXAS, CALIFORNIA AND WASHINGTON ONLY.

RESPONSIBILITIES:

1. Own the marketing automation and funnel integrity and data for the marketing team while implementing best practices and strategies to accelerate the growth of our business including lead management, prospecting, and nurture.
2. Segment lists based on behaviors e.g., past email engagement and website interactions (content downloads, site page visits, etc.).
3. Analyze and create database segmentation and distribution lists for campaigns
4. Develop, manage and execute marketing campaigns, workflows, and triggers using the Marketo platform
5. Develop an email campaign strategy that nurtures and convert prospects into conversations
6. Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
7. Create, implement and execute outbound email programs and bot-automation
8. Measure results and optimize the lead building workflows for these segments to convert leads into customers.
9. Build testing frameworks (A/B, multivariate testing, deliverability, and tracking)
10. Create and implement marketing automation best practice documents including list management, optimization, data quality, hygiene, and troubleshooting
11. Analyze and report campaign results with teams
12. Maintain compliance with company policies, practices, and procedures
13. Highly proactive, collaborative and works effectively and communicates clearly with teams to achieve departmental and company goals
14. Handles changing deadlines and priorities.
15. Reviews work for accuracy, completeness, and proper authority.
16. Other duties as assigned.

EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree in Computer Science, Marketing or equivalent combination of education and experience
• 5+ years’ experience campaign execution and operations, integrated marketing, and demand generation
• Required 3+ years’ experience using Marketo (Certification a plus)

OTHER SKILLS AND ABILITIES

• Subject matter expert on email marketing, email campaign management, and SMS campaigns
• Must have experience with Marketo and funnel strategy development
• Portfolio of successful automation programs, dashboards, and models
• Problem-solving ability and consideration of process improvements
• Disciplined in data analysis and project management

LANGUAGE SKILLS

Fluent English language skills – written and spoken. Ability to read, analyze, and interpret documents such as technical procedures, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organizations.

COMPUTER SKILLS

• Marketing Automation (Marketo is a must)
• CRM (Salesforce a plus)
• Good understanding of HTML (HTML5) and CSS (CSS3) development

PLANNING AND ORGANIZATION

• A passion for problem-solving with urgency and speed
• Strong organizational, time management, and analytical skills
• Ability to proactively identify opportunities and quickly implement solutions
• Comfortable with a high-energy, fast-moving service-based business
• Experience managing multiple complex projects, people and resources in a fast-paced, deadline-oriented, dynamic environment
• Strong work ethic
• Capacity to manage multiple priorities and tasks simultaneously
• Excellent organizational, project management skills and strong attention to detail

PHYSICAL DEMANDS

This is sedentary work that requires the following physical activities: reaching, sitting, lifting (≤25 pounds), finger dexterity, grasping, feeling, repetitive motions, talking, hearing, and visual acuity.

TOM FERRY IS AN EEO. TOM FERRY PARTICIPATES E-VERIFY. All offers are contingent upon receiving acceptable results from a pre-employment background check and drug test.

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Company Description

We are a fun team who thrives on driving business growth through best-in-class marketing initiatives. Tom Ferry International is the #1 coaching and events company in real estate. Tom's charismatic style of coaching and his commitment to bringing out the best in people has earned him numerous glowing comparisons to Tony Robbins and Gary Vaynerchuk. The office lives on a high-energy culture based on personal and professional development for all employees, coaches and members. Our services have benefited the success of countless real estate professional throughout the world.