Title: Medical Device Product Marketing Manager, Downstream
Location: Remote, Eastern or Central U.S.
Company: U.S. based manufacturer of a life-saving cardiac devices & more in the pipeline. Offers great internal career growth & work/life balance.
Description:
- Develop and execute short- and long-term business strategies and tactics to expand use of products.
- Actively engage and support domestic selling efforts by working in close collaboration with US Sales
- Independently interpret clinical studies to provide data analyses and messaging for US Sales.
- Collaborate with cross-functional partners and vendors to develop of comprehensive marketing collateral based on clinical indication driven market segments, including design and execution of messaging, promotional materials, sales tools, and proof sources
- Support development of annual sales meeting strategies, messaging, collateral, and training effort to ensure effective pull-through of the content
- Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning
- Develop and execute effective launch plans for new products and features
- Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches
- Work with Marketing Leadership to set strategy, messaging, and execution approach for relevant trade shows
- Develop and foster relationships with key clinical individuals and organizations within the industry
Requirements:
- 5-7 years of experience in downstream product marketing in the medical device, and pharmaceutical arena
- Completed 4 years degree, Master's is a plus
- Demonstrated ability to interpret clinical data and develop compelling message for use with clinicians
- Excellent analytical, strategic thinking, and problem-solving skills; strong verbal and written communication skills, and well-honed interpersonal and leadership skills are required
- High level of internal initiative, independent thinking, and ability to interact with physician, customers, and key opinion leaders are essential
- Must be an effective team player in a fast-paced, highly visible environment
- Effectively work in a regulated industry in healthcare, medical devices, or pharmaceuticals
- Must be willing and able to travel up to 20% of the time
- Prior cardiac sales and/or marketing experience preferred
- Proficient in Microsoft Teams and Power BI preferred
Compensation:
Base salary 135k-140k plus bonus. Full benefits, health/dental + car allowance