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Product Marketing Manager, Downstream

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Product Marketing Manager, Downstream

Pittsburgh, PA
Full Time
Paid
  • Responsibilities

    Title: Medical Device Product Marketing Manager, Downstream

    Location: Remote, Eastern or Central U.S.

    Company: U.S. based manufacturer of a life-saving cardiac devices & more in the pipeline. Offers great internal career growth & work/life balance.

    Description:

    • Develop and execute short- and long-term business strategies and tactics to expand use of products.
    • Actively engage and support domestic selling efforts by working in close collaboration with US Sales
    • Independently interpret clinical studies to provide data analyses and messaging for US Sales.
    • Collaborate with cross-functional partners and vendors to develop of comprehensive marketing collateral based on clinical indication driven market segments, including design and execution of messaging, promotional materials, sales tools, and proof sources
    • Support development of annual sales meeting strategies, messaging, collateral, and training effort to ensure effective pull-through of the content
    • Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning
    • Develop and execute effective launch plans for new products and features
    • Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches
    • Work with Marketing Leadership to set strategy, messaging, and execution approach for relevant trade shows
    • Develop and foster relationships with key clinical individuals and organizations within the industry

    Requirements:

    • 5-7 years of experience in downstream product marketing in the medical device, and pharmaceutical arena
    • Completed 4 years degree, Master's is a plus
    • Demonstrated ability to interpret clinical data and develop compelling message for use with clinicians
    • Excellent analytical, strategic thinking, and problem-solving skills; strong verbal and written communication skills, and well-honed interpersonal and leadership skills are required
    • High level of internal initiative, independent thinking, and ability to interact with physician, customers, and key opinion leaders are essential
    • Must be an effective team player in a fast-paced, highly visible environment
    • Effectively work in a regulated industry in healthcare, medical devices, or pharmaceuticals
    • Must be willing and able to travel up to 20% of the time
    • Prior cardiac sales and/or marketing experience preferred
    • Proficient in Microsoft Teams and Power BI preferred

    Compensation:

    Base salary 135k-140k plus bonus. Full benefits, health/dental + car allowance