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Marketing Director

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Marketing Director

Atlanta, GA
Full Time
Paid
  • Responsibilities

    Title: Marketing Director

    Territory: Atlanta, GA

    Company: Cutting edge technology-based medical company with exclusive distribution rights to numerous products is building a specialized national team. 

    Description:

    • Responsible for directing the development of marketing strategy, implementation, and control of marketing programs to maintain and increase market share and profits.
    • Manage, build, and mentor team of direct reports that own responsibility for, tactical execution, insight generation, and collaboration with business partners.
      • Create and oversee metrics to ensure organization is successfully meeting targets and objectives.
      • Provide prioritization and support for tactical requests from sales and operations.
      • Oversee the development and implementation of a tactical plan and the appropriate agency management.
      • Direct trade show activities to manage booth activities in coordination with the trade show and conventions team.

      Requirements:

      • 10+ years’ experience in marketing, growth marketing, and product marketing with 5+ years’ experience in biologics.
      • Senior marketing leadership at a large company selling similar products.
      • Significant organizational and project management experience.
      • Solid strategic, analytical, and decision-making experience.
      • Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development).
      • Expertise in brand tracking, qualitative and quantitative research, creative testing, campaign analysis, and leading a roadmap of insights-driven brand marketing.
      • Understanding of media performance by channel and ability to provide clear objectives and success measures linked to the overall business objectives
      • ROI-driven approach to marketing and a strong attention to detail.
      • Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment.
      • Good eye for design and creative assets.
      • Proven performance in developing and executing strategies that deliver wins for the customer and the company.
      • Entrepreneurial Spirit: your work is not just your job, it's your passion.
      • Bachelor’s degree is required. A relevant graduate degree is preferred.