An Arizona-based quick service restaurant (“QSR”) chain with +20 corporate-owned locations is looking for a hands-on, dynamic, and entrepreneurial Chief Marketing Officer (“CMO”) to lead the growth of the brand into new markets. We are looking for someone who knows digital media and strategy as it relates to consumer behavior. A strong knowledge and proven record on utilizing data to understand what drives people to eat in our restaurants and keeps them coming back! Experience in new store openings in new markets will be required in getting our brand and the consumers attention in new locations

The CMO will take complete ownership in the development, implementation, and evolution of the brand and the marketing department. He/she will understand the quick service restaurant (“QSR”) ecosystem and the company’s business model, and will maximize the use of technology, data, and information to drive the strategic vision of the company and revenue/margin growth. 

ABOUT US

Ed Irving and Bob Greenberg carefully cultivated their vending truck business into what is now a 26-location restaurant chain that specializes in, among other items, their signature frozen fruit drink. In the beginning, you might have met Ed or Bob serving their lemon eegee’s drink in front of high schools, at sporting events and concerts. And today you can still order the same lemon eegee’s that Bob and Ed first started selling in ’71. Fortunately, there are now more flavors to choose from (lemon can get old after 46 years) and you can order a sandwich or other baked goods to complement your eegee’s, but it’s essentially the same cup of brain-freezing fruit goodness that was served truck-side more than 40 years ago.

eegee’s has grown significantly since its early days. Not only has the chain expanded to 26 locations (yes, the vending trucks have been retired), it paired this growth with a true commitment to social and environmental involvement. Since its inception, eegee’s has donated time, food and money to local charities as well as instituting the community recycling program Recycling for People First!

REQUIRED EDUCATION / EXPERIENCE

• Bachelor’s degree in marketing or equivalent education and experience (additional relevant education a plus)
• Proven experiences and technical abilities leading and executing efficient strategies and business plans for all marketing aspects (branding; product promotion; online/offline marketing initiatives) within a modern, food and beverage retail brand; previous experience as CMO or owner of a brand within a larger company a plus
• Experience with the development/leadership of a data-driven approach to marketing decisions; knowledge of commercial and open-source tools for end-to-end enterprise data management a plus

PRIMARY RESPONSIBILITIES 

• Complete ownership in development, implementation, and evolution of the company’s brand and its marketing department, including:
  • Unlock the “brand DNA” and explode it into everything the brand does
  • Creative services – establish and maintain the voice, visual and vibe of the brand throughout the stores and in communications ensuring that all internal/external stakeholders live up to brand values
  • Go-to-market strategy – menu initiatives, new product development, delivery, etc.
  • Customer experience – in-store (brand representation, technology-enabled efforts, messaging, offers, employee interaction) and out-of-store (communications, partnerships, local store marketing, new store marketing, loyalty, etc.)
• “Strategic Captain” for the company – interpret trends, provide insights about customers and competitors, develop enterprise strategies, market research efforts, community engagement activities, etc.
• Create, optimize and manage the marketing mix across all communications touch points with clear tracking, ROI and strategic/innovation at the core
• Develop and maintain detailed knowledge of the company's financials, for insight into the ideal marketing mix needed to drive revenue/margin
• Work intimately with the rest of the executive team and board members directing the strategic vision of the company; must be growth oriented while maintaining and sustaining core business
• Corporate responsibilities:
  • Build and maintain strong business partner relationships (internal and external) through routine meetings, attending business partner staff meetings occasionally and with consistent, proactive and thorough communications
  • Provide detailed, accurate, and timely updates on current activities to all leaders and stakeholders
  • Implement yearly assigned personal and departmental objectives in support of the yearly corporate objectives
  • Participate in special projects and perform other duties as assigned
  • Attend industry conferences, forums, and talks, providing key information back to the organization

ATTRIBUTES / QUALIFICATIONS

• A results-driven leader with both creative and analytical capabilities
• Great organization skills, self-motivation and the desire to constantly improve
• Forward-thinking with an interest in making a positive impact
• Ability to consistently create exciting, high-ROI marketing experiences
• Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
• Data-driven and analytical, with strong problem-solving skills
• Deep understanding of market research and data analysis methods
• Ability to communicate with all levels of the organization across all departments (written and verbal)
• Wide-ranging network outside the company to ensure decisions are informed by best practices and emerging trends
• Proficient in MS Office and business software (e.g. CRM), with ability to quickly adapt to new technologies

CORE REQUIREMENTS

• Abides by and demonstrates the company’s Core Principles through both behavior and job performance on a day-to-day basis
• Convey a strong professional image, exhibit interest and positive attitude toward the brand and company
• Adheres to and participates in company’s mandatory business ethics and compliance programs / practices
• Reviews and adheres to all company policies, procedures, and the employee handbook

TRAVEL REQUIRED

Position located in Tucson, AZ