The Torchy's legacy began in Austin, Texas in 2006 with an idea, a dedicated executive chef and a food trailer. Today, Torchy's Tacos operates dozens of locations across multiple states, all with the determination to deliver on our "Damn Good" food promise. The Torchy's Family prides itself on talent, diversity, and one hell of a work ethic.
What you’ll be doing:
Define and oversee the creative strategy, development and execution of initiatives to meet the objectives of marketing and business to support our restaurants across all channels such as brand identity, store design, uniforms, in-restaurant materials, music selection, packaging, menu development including naming, advertising, digital media, etc.
Translate business and marketing objectives into designs that are clear, compelling, visually exciting, easy to understand and on brand.
Manage a team of that includes, but not limited to, graphic designers, videographers and production managers.
Contribute to the evolution of the brand image
Communicate overall vision on projects with key stakeholders.
Develop design strategies that are integrated with company goals and priorities, within budget and on time
Assist in managing design team with art direction. Set clear roles, responsibilities and expectations of all projects to ensure that the design output is brand appropriate, and all projects are completed on time, with the highest standards.
Other duties and projects as assigned.
QUE-SO…here’s what you’ll need:
You’re a thinker —You can come up with ideas that work, not just look good. You think beyond the design, and figure out how it can make a difference to the business.
You’re progressive—You are up-to-speed on the latest of everything. You love to know what is going on in trends, what big brands and small are up to. You know it because you love it not because you have to.
You’re resourceful —We don’t have large budgets; you know how the idea is King, not the budget to make it look so. You can do a lot with a little.
You’re a leader — Someone with great common sense, emotional maturity, and an ability to get people excited. You are someone who commands respect, not demands it. You’re self-motivated and don’t need to be told what to do.
You’re flexible — Someone who knows how to deal with multiple, often conflicting priorities, and can bring calm to chaos: you’re even-keeled. Someone who has an entrepreneurial spirit and can adapt on the fly. This is a very fast-paced company, so we’re looking for someone who thrives in, not laments, that kind of environment.
You’re insightful — Someone who is proactive, not reactive. Someone who is constantly looking ahead for big ideas, not needing be told where to put the headline. Someone who wants to make things better. Someone who always has the customer’s mind in mind. You know how to influence consumers.
You’re fun — We have a fun, innovative brand. We’re looking for someone like that too.
Bachelor’s Degree in Design or equivalent
Minimum 5+ years in design and production experience preferably in the restaurant field
Ability to brainstorm and develop creative concepts
Experience developing holistic advertising campaigns spanning print, digital, and social
Experience in copy writing for advertising campaigns
Must have an excellent eye for typography, color, layout, and branding
Expertise with InDesign, Photoshop, Illustrator
Must be able to bring in new sources of creative inspiration to the work and creative team
Ability to think strategically, conceptualize creatively, and see the concept through to polished design
Excellent written, verbal and presentation skills
Ability to own multiple phases of a project with minimal oversight while managing multiple priorities and meeting tight deadlines in a fast-paced environment
Self-motivated and able to work independently as well as with the team
Let’s TACO ‘bout perks:
Torchy’s swag
Discounts on DAMN GOOD food and merchandise
Medical, Dental, Vision, and Life Insurance
PTO and Vacation Time
Personal development opportunities
Fun company parties
Badass co-workers