We are looking for a dynamic content strategist to join our team at Tote + Pears. Is it you?
You love using content as a means to connect with audiences across multiple platforms, demographics and backgrounds. Creative and super organized, you're comfortable designing strategies that work in any media: web, social, print, UX and packaging. And you're comfortable working with multiple brands at a time, including our clients' brands and our own.
WHAT YOU'LL BE DOING:
- Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
- Analyzing content marketing data to identify trends and anticipate consumer needs.
- Performing content audits to assess how well existing content is performing.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Delegating tasks to writers and editors and providing feedback.
- Creating, adjusting, and managing the editorial calendar.
- Establishing style guides that specify the writing style and tone needed to create engaging content.
- Developing a solid understanding of the target audience through online and traditional market research.
YOU'RE EQUIPPED WITH:
- Experience: You have 5+ years of writing for marketing and advertising.
- Passion: You care about your work, the people it touches and the messages that are relayed. You're able to win the attention and hearts of people across a multitude of diverse perspectives.
- Portfolio: You have a dynamic history of examples demonstrating your artistic craft across a range of projects you've written, including product marketing websites, marketing, advertising, social media and more.
- Knowledge: You meticulously follow U.S. English style (AP Style, etc.), usage, grammar and punctuation.
- Creative: You dream big and can communicate creative ideas effectively.
- Speed: You are comfortable with quick turnarounds, but not at the expense of quality.
- Organization: You can handle multiple projects while able to see the big picture and effectively manage your time.
AT T+P, WE CARE ABOUT YOU AND YOUR FAMILY. WHAT YOU'LL GET:
- You own your own work schedule
- Flexible time off
- Collaborative team — we work in pods
- Plenty of growth opportunities. We care about you, personally and professionally. We offer growth plans and mentorship opportunities that help you reach your full potential.