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Content Strategist

Tote + Pears

Content Strategist

National
Full Time
Paid
  • Responsibilities

    We are looking for a dynamic content strategist to join our team at Tote + Pears. Is it you?

    You love using content as a means to connect with audiences across multiple platforms, demographics and backgrounds. Creative and super organized, you're comfortable designing strategies that work in any media: web, social, print, UX and packaging. And you're comfortable working with multiple brands at a time, including our clients' brands and our own. 

    WHAT YOU'LL BE DOING:

    • Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
    • Analyzing content marketing data to identify trends and anticipate consumer needs.
    • Performing content audits to assess how well existing content is performing.
    • Performing content gap analyses to determine what type of content is missing and what is needed.
    • Delegating tasks to writers and editors and providing feedback.
    • Creating, adjusting, and managing the editorial calendar.
    • Establishing style guides that specify the writing style and tone needed to create engaging content.
    • Developing a solid understanding of the target audience through online and traditional market research.

    YOU'RE EQUIPPED WITH:

    • Experience: You have 5+ years of writing for marketing and advertising.
    • Passion: You care about your work, the people it touches and the messages that are relayed. You're able to win the attention and hearts of people across a multitude of diverse perspectives.
    • Portfolio: You have a dynamic history of examples demonstrating your artistic craft across a range of projects you've written, including product marketing websites, marketing, advertising, social media and more.
    • Knowledge: You meticulously follow U.S. English style (AP Style, etc.), usage, grammar and punctuation.
    • Creative: You dream big and can communicate creative ideas effectively.
    • Speed: You are comfortable with quick turnarounds, but not at the expense of quality.
    • Organization: You can handle multiple projects while able to see the big picture and effectively manage your time.

    AT T+P, WE CARE ABOUT YOU AND YOUR FAMILY. WHAT YOU'LL GET:

    • You own your own work schedule
    • Flexible time off 
    • Collaborative team — we work in pods
    • Plenty of growth opportunities. We care about you, personally and professionally. We offer growth plans and mentorship opportunities that help you reach your full potential.