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SEO / Link Outreach Manager

TrackFive

SEO / Link Outreach Manager

Lancaster, PA
Full Time
Paid
  • Responsibilities

    Job Description

    At TrackFive, we build and manage intuitive web platforms that create a hub where employers and talent meet. We haven't lost our startup feel even though we've been at this for over a decade. We believe the best is yet to come, and we are looking for passionate employees to help continue our rapid growth. Join our team of focused innovators who thrive in a high-energy work environment!

    TrackFive is currently seeking an SEO / Link Outreach Manager. The SEO / Link Outreach Manager is responsible for designing, creating and delivering both high level on-site SEO, as well as managing our link building and content outreach efforts. He/She utilizes earned media tactics, link audits and campaigns to increase TrackFive’s domain authority and link profile, ultimately boost TrackFive’s performance in the SERPS. They also have a passion and motivation for continuing their own personal growth and development within TrackFive, while serving as a mentor to peers with lesser experience.

    Responsibilities:

    • Assist in all SEO activities including keyword research, audits and planning for future site launches
    • Engage in continual link building, content marketing, outreach and link earning efforts
    • Collaborate with designers, digital content strategists, and director of marketing to create link bait initiatives including videos and linkable assets
    • Monitor sites for crawlability issues
    • Write effective SEO copy for web and social media accounts
    • Review and analyze sites for areas of improvement and optimization
    • Develop optimization strategies to increase website rankings
    • Write powerful call-to-actions to convert visitors
    • Analyze keywords and SEO techniques used by competitors and top industry experts
    • Create and execute standard SEO guidelines
    • Serve as a mentor to junior-level peers and interns within the marketing department

    Qualifications:

    • 3-5 years of previous SEO experience
    • 2-3 years of direct link building and link outreach experience
    • 2-3 years of experience with developing content marketing and earned media campaigns
    • 3-5 years of experience with social media for business
    • Exceptional communication skills—both verbal and written
    • Strong research and planning skills
    • Detail-oriented with strong project management skills
    • Ability to set and meet deadlines, while remaining agile in adapting to the needs of the business
    • Self-motivated and driven to seek out opportunities for continued growth and development

    Education:

    • Bachelor’s degree in business, marketing, communications or associated field or equivalent level of experience

    Travel Required:

    • Potential for 1 week per year

    Benefits:

    • Health Insurance 100% Company paid and no waiting period
    • Dental and Vision Insurance (company split)
    • Paid time off on your birthday
    • Company-paid short and long-term disability insurance
    • Company-paid life insurance
    • Paid Parental Leave
    • Flex time
    • Retirement plan with company match and no waiting or vesting period
    • Free Office snacks and sponsored lunches
    • Happy hours and company-paid events with the team
    • Other cool perks and benefits like help paying student loans, cash for your vacation, wellness stipend, and others!

    TrackFive is an equal opportunity employer

    Company Description

    Inspired by Connections, Driven by Technology. We build and manage intuitive web platforms that create a hub where employers and talent meet.