The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company's brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.
In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature's resources.
In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company's commitment toward operating its business as a force for good, while delivering better-for-you products.
Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.
About the Role: ****
We're looking for a highly organized and detail-oriented Trade Marketing Specialist to join the fast-paced Trade Marketing team at Vita Coco. This entry-level position is a foundational part of our team's success — ensuring that our retail presence is well-supported with high-quality, timely, and strategically aligned point-of-sale (POS) assets.
You'll own the execution and tracking of POS materials — from initial creative brief to production, shipment, and inventory — and serve as the connective tissue between brand, creative, and sales. If you thrive on project ownership, pride yourself on clean work, and love being the person who keeps everything on track, this role is for you.
This role will report to the Associate Director, Trade and Experiential Marketing and will be based in New York, NY.
Key Responsibilities:
1. Trade Asset & Inventory Management
Track and maintain POS inventory weekly, with a focus on maintaining >95% availability of evergreen items and timely reorders of low-stock or expiring materials.
Manage coupon programs: validate expiration dates, ensure availability across products, and coordinate production of new coupons where needed.
Work closely with our fulfillment partner to oversee storage, shipping timelines, and real-time inventory updates.
2. Project Management & Timelines
Independently manage end-to-end execution of POS programs, including creative brief development, sales team order collection, vendor coordination, and delivery timelines.
Deliver briefs and artwork files that are clear, complete, and meet brand standards — on time and error-free.
Provide shipping updates proactively, communicating both ship and delivery statuses.
3. Quality Control & Accuracy
Act as the “first line of defense” for all trade-facing materials: reviewing assets for typos, formatting errors, and brand compliance before final approvals.
Ensure order forms are submitted accurately with all necessary contact details, addresses, and quantities.
4. Cross-Functional Collaboration
Work with brand, creative, procurement, and field teams to ensure execution aligns with business needs.
Help recap trade programs and identify areas for process improvement based on performance and feedback.
What We're Looking For:
1–2 years of experience in marketing, project coordination, logistics, or sales support
High attention to detail — you're the type who double-checks everything
Clear and concise communicator — especially when writing briefs, notes, or email updates
Strong organizational skills — able to manage multiple deadlines and projects at once
Comfortable working with vendors and tracking inventory or shipments
Eager to learn and excited to contribute in a collaborative team environment
At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $55,000-$65,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.
The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy regarding all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.