Job Description

REPORTS TO DIRECTOR OF RETAIL PRODUCT MARKETING

ROLE LOCATED IN SLC, UT

COMPANY DESCRIPTION:

Traeger Grills, headquartered in Salt Lake City, has been revolutionizing BBQ grilling and outdoor cooking for 30 years. We obsess over providing world-class experiences to not only our customers, but also to our retail partners and vendors. Recently voted as a 2016, 2017. & 2018 Best Company to Work For, and a Top 25 Fastest Growing Company by Utah Business Magazine, we're looking for individuals who are committed to winning. We pride ourselves on maintaining a culture based around teamwork, quality, innovation and constant growth and development. We cook together and we win together!

JOB DESCRIPTION:

The Retail Marketing Manager of National Accounts plays a pivotal part in creating brand awareness at point of sale and ultimately driving conversion. This person will oversee enhancing the consumer's shopping experience with Traeger at retail through key national accounts like Home Depot and grocery chains achieving an essential balance of executing displays that both meet these channel's strict requirements while also finding ways to disrupt the space. This person will report to the Director of Retail Product Marketing and work closely with our Sales Director of Key Accounts and Grocery Specialty Sales team to proactively build-out promotional marketing and in-store experience strategies.

HOW YOU'LL HELP US WIN:

• Work with sales team and accounts to create and coordinate programs, projects, and planograms focused on increasing brand awareness and sell-through in retail environments
• Understand unique channel merchandising requirements, as well as what kind of pre-approved displays/fixtures each utilizes
• Build-out calendars based on accounts schedule for floor re-sets and ensure we align on promotional and seasonal initiatives.
• Work with approved partners to ensure all displays receive regular maintenance and are refreshed as needed seasonally and for product launches
• Collaborate with product team on retail-ready master pack displays, like PDQs, that allow for easy and neat execution in big-box environment
• Work closely with Traeger's Digital Experience team to utilize tactical approaches that seamlessly merge the digital and physical worlds into a holistic experience for shoppers
• Responsible for maintaining a strong communication flow between all parties from cross-functional Traeger teams, to agency partners, to account contacts
• Manage production and execution of POP & Fixtures programs for National Accounts. Along with finance and category product teams, understand costs and contribution margin impact of merchandising programs prior to making recommendations.
• Understand and report on the financial impact of visual merchandising initiatives within National Accounts, both before and after initiatives launch
• Optimize on channels existing platforms to provide executional guidelines and training for store employees
• Oversee all creative content requests from key accounts for in-store/marketing assets
• Work with RPM Director to research and report on retail landscape on a defined schedule
  • Gather insight on what our competitors are doing and look for inspiration from other brands
  • Understand consumer buying behavior, what drives them from discovery to conversion and help create the path to purchase journey in store
• Master RPM software tools like PlanogramBuilder. Become proficient in other software tools RPM Director designates.

WHAT YOU'LL NEED TO BRING:

• Passion and pride in doing great work and a desire to make a strong impact on the overall business. Drives innovative ideas to elevate Traeger's presence in retail.
• Builds out timelines and successfully meets deadlines. See projects through from beginning to end.
• Exercises keen editing skills and attention to detail to ensure all deliverables are accurate and meet Traeger brand guidelines. A love of data and attention to detail - highly organized and analytical.
• Builds successful relationships with Traeger employees, National Account contacts, and agency partners through clear communication and collaboration.
• Ability to think critically and proactively.
• Works with a sense of urgency. Extremely responsive; communicates in a timely manner to external and internal requests.
• Ability to thrive in a fast-paced environment and to work independently and within a team. Works well when having to pick up new projects on the fly.
• Ability to learn quickly and adapt to constantly changing platforms.
• Capable of handling multiple ad hoc requests.
• Excellent written and oral communication skills.
• Bachelor's degree in relevant field
• 3-5 years' experience in complex project management and managing vendor relationships
• Highly organized, and self-driven to meet deadlines
• Previous experience with retail merchandising within national accounts/big box preferred

PERKS:

• Generous 401(k) plan
• Full medical/dental/vision package to fit your needs
• Employee Discounts on all Traeger Products!
• Tuition Reimbursement
• Individual professional development programs and initiatives that help you grow and develop professionally
• A positive and supportive team to work with
• Company provided meals everyday, Utah Gold Ski and SLC City Golf passes, Discounted Gym Memberships, cell phone reimbursement, company sponsored Community Service opportunities, and much more!