Job Description

THE IDEAL CANDIDATE HAS A BROAD UNDERSTANDING OF MEDIA BUYING, PLANNING, STRATEGY, AND MARKETING PRINCIPLES AND IS ABLE TO DEVISE PLANS BASED ON STRATEGY, OBJECTIVES AND BUDGET. FOLLOW MEDIA PROGRAMS THROUGH INITIAL PLANNING PHASE TO AD PLACEMENT, MONITORING & OPTIMIZATION AND ENSURING AD BUYING STAYS WITHIN THE TOTAL BUDGET ALLOCATED.

Ideal candidate has 3+ years of experience within media buying and planning with a broad range of markets and market sizes preferred.

Primary responsibilities include:

• Complete competency in traditional media buying including TV, Cable, Radio, Print, OOH and more
• Support account services to strategize and identify effective, efficient opportunities to achieve client objectives
• Interact with media reps/vendors to avail, negotiate, and manage all media campaigns
• Create and maintain campaigns and all materials related to campaigns, including budgets, flowcharts, and approvals

Requirements include:

• Minimum of 3 years buying and planning experience with all traditional media, including TV, Cable, Radio, Print, and OOH. Digital media buying and planning experience is a plus.
• Experience with Strata/MediaForce Meding Buying Platform, Outlook and Excel is required
• Understanding of Nielsen ratings
• Excellent communication skills (written and verbal), interpersonal, negotiation, and analytical skills
• Effective time management skills with the ability to meet tight deadlines