Job Description
QUARK EXPEDITIONS, the leader in Polar adventure travel, is looking for a tenured, dynamic, travel industry professional, with experience working with wholesalers, tour operators and retailers to lead profitable sales growth through the travel channels.
In conjunction with the Regional Sales Director of North America, this position establishes the strategy and tactics to grow sales in the travel channels through market-share growth and profitable yield management in their specific territory.
The successful candidate must be able to demonstrate a strong ability to build relationships and understand opportunities for future revenue growth in the indirect channels, including chains and consortiums.
KEY RESPONSIBILITIES:
- Leads the development of tactical and long-term strategic objectives specifically designed to grow sales in wholesale and retail travel channels, in alignment with Quark’s long term strategic plan.
- Based on established strategies, and sourcing/research, conducts cold calls on travel agencies looking for opportunities to develop sales from existing and new customers.
- Uses Softrip and SalesForce to analyze and monitor sales of key accounts, establish benchmarks, track sales trends and ROI, and uncovers untapped resources to create strategies specific to prospect productivity and potential.
- Identifies new revenue streams and marketable database opportunities in the travel retail partner channel, through presentations and pitches
- Establish and implement new business development and group and charter acquisition strategies in retail travel markets and channels
- Establish and implement communication plans for trade partners, including segmented messaging
- Collaborate with Marketing, Sales and Product to lead the deployment of regular trade communications including monthly newsletters, trade-specific tactical messaging, sales tools, USP’s, competitive differentiation
- Coordinate the development of cooperative marketing efforts with key accounts with the goal of increasing indirect sales
- Identify key agencies in Quark’s trade database and establish account plans
- Oversee the creation and deployment of partner training curriculum in alignment with brand guidelines
- Strong collaboration with other departments (finance, marketing and operations) ensuring expectations are aligned and customer needs are met.
- Shares energy, enthusiasm, insight, skill and experience with everyone.