Job Description
LOCATION: Chicago, IL area
OVERVIEW:
Trend Micro is looking for an innovative and results-driven Regional Marketer with experience supporting a field sales team. The individual will be responsible for implementing Account-Based Marketing programs that successfully engage enterprise accounts and effectively move them through the buyer’s journey.
The Marketer will partner with Sales to strategize, create, and execute multi-touch campaigns, with a strong emphasis on data-driven programs, to acquire or expand our footprint within named accounts.
The successful candidate will define a regional marketing plan that is aligned to our Corporate, Sales and Marketing priorities. They will develop campaign initiatives to create positive customer experiences that help accelerate existing pipeline, in addition to attracting prospects to foster new opportunities.
THE MAIN OBJECTIVE WILL BE TO CREATE MARKET DEMAND LEVERAGING “OUTSIDE THE BOX” CREATIVITY COMBINED WITH WELL-ORCHESTRATED EXECUTION ACROSS A VARIETY OF MARKETING CHANNELS.
RESPONSIBILITIES:
Collaboration across diverse regional, national, and global teams on content strategy, campaign planning and multi-channel programs
Develop strategic marketing plans in concert with regional Sales/Leadership to ensure the region is supported with a balanced cadence of demand generation activities to include but not limited to MULTI-TOUCH CAMPAIGNS, DIGITAL DISPLAY, LIVE & VIRTUAL EVENTS, WEBINARS, JOINT PARTNER ACTIVITIES, DIRECT MAIL, AND EMAIL
Directly engage and support a large enterprise sales team
End to end campaign accountability to ensure programs are well planned, properly budgeted, resources aligned, executed on time, and follow-up strategy implemented
Establish program specific KPIs and track results each quarter
Frequent communication of program plans, status updates, and post-activity results to key stakeholders
Detailed budget and calendar management
Third party vendor and contract orchestration, including purchase order creation
QUALIFICATIONS:
Bachelor’s degree in marketing, business, communications, or equivalent work experience
Passionate self-starter with 3+ years’ experience in developing integrated marketing campaigns within a B2B environment
Strong interpersonal and communication skills
Hands on working knowledge of account-based marketing methods
Proficient in campaign management software tools (Salesforce, Marketo, 6sense, and similar)
Data-driven mindset focused on ROI and competent in analyzing and reporting on marketing programs
Ability to travel for in-person activities and meetings as needed
Prior work experience within cybersecurity, Cloud or SaaS solutions is a plus
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.
TO APPLY DIRECTLY ON TREND MICRO'S WEBSITE, PLEASE CLICK ON THE FOLLOWING LINK: https://trendmicro.wd3.myworkdayjobs.com/External/job/Chicago/Regional-Marketing-Specialist_R0003415
Company Description
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, world-leading global threat research and intelligence, and continuous innovation, our cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. With 7,000 employees across 65 countries, and the world’s most advanced global threat research and intelligence, Trend Micro enables organizations to simplify and secure their connected world. TrendMicro.com