GENERAL SKILL REQUIREMENTS:

• Original Thinking
• Problem Solving
• Effective Communication
• Collaboration
• Accountability
• Innovation
• Multi-tasking

GENERAL RESPONSIBILITIES:

Strategic Marketing

Possess a fervent interest in strategic marketing concepts and processes-particularly those related to branding, brand stewardship and advertising.

Obtain an understanding of client businesses, competitors, categories, markets, customers and prospects and assist the Strategic Planner and Account teams in uncovering insights that both enhance the work the agency does for clients and contribute to the achievement of clients’ goals.

Assist in the facilitation of and participate in brainstorming and ideation sessions when necessary.

Write memos that provide key insights about and implications for clients’ and prospects’ businesses to the Strategic Planner.

Proactively disseminate information of interest, particularly new developments in the fields of advertising, marketing and digital solutions to the Strategic Planner.

Market Research

Have an interest in all types of primary research methodology and the desire to develop an understanding of the appropriate applications of the various research methods.

Develop an understanding of the secondary research tools available to the agency through CMI and 4A’s and, when asked, mine and share these resources with the Strategic Planner and Account teams, as appropriate.

New Business

Support the Strategic Planner in research and developing presentations for new business.

Required Skills Required Experience

PHYSICAL DEMANDS/WORK ENVIRONMENT 

For our Online Campus:  

• Ability to work in a virtual environment using software technology including but not limited to Canvas, Google Docs, and Zoom

For All Campuses:

• The ability to operate a computer and its peripheral equipment (printers, keyboard, mouse, etc.)

• Ability to sit for six to eight hours