Job Description

DIGITAL MARKETING COORDINATOR THE HVAC INDUSTRY. WILL CLOSELY COLLABORATE WITH THE SALES AND OPERATION TEAM, PLAN AND EXECUTE ALL PERFORMANCE MARKETING INCLUDING SEO/SEM, SOCIAL MEDIA, AND EMAIL MARKETING.

• Direct Hire with Great Benefit
• $50K ~ $70K / year (DOE)
• Location: Torrance, CA (temporarily remote)

REQUIREMENTS OF THE DIGITAL MARKETING COORDINATOR:

• Overall working experience of 5+ years working in Marketing is required.
• At least 3 years of working experience in digital marketing including Social Media Management is a must
• Bachelor's degree or equivalent experience
• Excellent understanding of digital marketing concepts and best practices
• Experience with Google Ads, SEO/SEM, and email marketing
• Knowledge of Google Analytics
• Experience with social media, including best practices for Facebook, Instagram, YouTube, LinkedIn, Twitter, etc.
• Excellent verbal & written communication skills
• Ability to prioritize and stay organized
• Graphic design experience and knowledge of Adobe Creative Suite is a plus
• Basic coding skills is a plus

RESPONSIBILITIES OF THE DIGITAL MARKETING COORDINATOR:

SEO/SEM

• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Monitor and evaluate search results and search performance across the major search channels
• Conduct Keyword analysis and implement them on our website (WordPress)
• Work on google ads, retargeting ads and PPC
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance.

SOCIAL MEDIA

• Update, post, and engage on all active online platforms. (LinkedIn, Instagram, Twitter, Facebook, YouTube and website (WordPress)
• Research, and engage with installers currently using our products
• Engage and create a relationship with HVAC influencers
• Develop, maintain and update company library of social media posts, videos and other advertising content
• Manage social media paid ads to increase company online presence and brand awareness
• Pull reports for media spend and performance, track against benchmarks and KPIs, and implement or make recommendations for optimization.

EMAIL MARKETING

• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Keep the database up to date and create new list
• Monitor delivery rate, open rate, and click-thru rate

EMPLOYMENT TYPE: DIRECT HIRE

SCHEDULE: MONDAY ~ FRIDAY, 8:00AM ~ 5:00PM

Company Description

For over twenty years, TriCom Quest has been a leader in the employment consultant industry, providing staffing services for both employers and job seekers, at virtually every level - from entry to executive. Our service spans the United States, providing placements for a broad range of companies, including those headquartered in the Pacific Rim with satellite offices within the United States. Yet what makes us stand out from the employment "crowd" is our service. Whether you're hiring employees or in search of a job, TriCom Quest is committed to quality service, from the very first handshake to placement, and beyond.