Positioned #24 on the NMHC 50 Largest Apartment Owners, Trinity Property Consultants is one of the Nation’s fastest growing, privately held owner-operators of multifamily communities. Trinity’s multi-state portfolio consists of over 150 properties and is on an ambitious growth-path, expanding both in size and within new markets. See more at www.trinity-pm.com/joinourteam
The selected Vice President of Marketing will partner with the Executive team to drive the organization’s vision while identifying, developing, and implementing Marketing best practices, policies, and procedures across the organization.
The VP of Marketing will lead a multifaceted Marketing team and will provide high-level leadership and decision-making around Trinity Property Consultant’s digital, creative and branding Marketing strategy, in addition to managing vendor relations and overseeing PMS administration.
The ideal candidate will have 10 years of experience leading a Marketing team within the multifamily industry, with strong digital Marketing skills, and extensive experience working with Entrata Core Suite.
This position will be located in our Irvine, CA office and the candidate must be local or willing to relocate for this position within an agreed upon timeline.
Responsibilities:
Directs all Marketing efforts for Trinity Property Consultants and related divisions.
Oversees Property Management System Administration, specifically within Entrata Core Suite.
Manages, leads, and coaches a high-performing team of Marketing professionals.
Works closely with the Executive team to ensure the organization’s vision is executed through branding efforts.
Oversees the creation and execution of marketing strategies to increase brand recognition and drive traffic to properties within the portfolio.
Drives a strategic online presence via marketing and branding platforms, social media sites, the company website(s), and rating and review sites, while ensuring Trinity Property Consultant’s image and reputation is represented correctly and consistently.
Oversees creative direction and content creation by working with in-house Graphic Designer and selecting outside vendors to create print and online brand collateral.
Ensures adherence to company brand standards within product types; Social, Renew and Arrive, validating all marketing materials and campaigns are consistent with and reinforce the specific asset’s brand.
Responsible for collection, analysis, and interpretation of market data for short and long-term forecasts and reports.
Manages Marketing budget, delegates cost, regularly runs analytics and reports to ensure Marketing strategies are effective and driving ROI.
Develops and implements business analytics and KPIs for department.
Collaborates with and manages relationships with Marketing vendor and industry partners.
Essential Functions:
Proven track record of building and managing strong collaborative relationships
Ability to work across all levels of the organization in a team environment
Effectively handle high stress situations
Exhibit strong leadership skills
Excellent communication skills
Ability to perform effectively in a fast-paced environment
Administrative and organizational skills
Time management skills and ability to prioritize wisely
Education and Experience:
Bachelor’s degree preferred but not required in Marketing or Communications
Minimum of 10 years’ experience in a VP or Director of Marketing role within multifamily industry
Experience managing PMS including Entrata Core Suite
Experience and strong background in Digital Marketing, must have understanding of Google Analytics, Google Ad Words, SEO, PPC, Retargeting and UTM parameters
Strong understanding of design fundamentals in relationship to branding
Computer Skills:
Microsoft Office skills (Outlook, PowerPoint, Word, and Excel)
Extensive computer and internet knowledge
Knowledge of Adobe Creative Suite including Photoshop, InDesign and Illustrator or other design programs.
Knowledge of the following programs: Entrata Core Suite, Yardi and multifamily reputation management programs
Physical Demands:
The employee will be regularly required to sit, stand, walk, and reach using feet, legs, back, arms and hands as well as talk and hear. The employee will be required to work at a personal computer and talk on the phone for extended periods of time. Must possess the ability to detect auditory and/or visual alarms and be available to work extended/flexible hours and weekends as needed.
Attendance/Travel:
This position is a full-time position and may require the availability to work some nights, weekends, and occasional holidays. Regular attendance and active participation/planning at company functions and events.
Up to 35% national travel expected.
Benefits of working for Trinity Property Consultants:
Medical, Vision, & 125 Plan
We cover 100% of the monthly premium costs for medical, prescription drug, vision, and dental. The employee is responsible for the full cost of covering your spouse and/or dependents.
Retirement Plans
We offer a 401K plan with a match of one third of the employee contribution up to 2% of salary.
Example: If an employee contributes 3% the match is 1%; if 6% the match is 2% (maximum).
Group Life, Long-Term, and Short-Term Disability Insurance
We provide both short-term and long-term disability insurance. Employer paid life insurance coverage for the employee of up to $100,000 if the unimaginable occurs and $200,000 for AD&D. Additional insurance is available for employee and dependents with employee paid premium.
Paid Holidays & Vacation
Enjoy 10 paid holidays and accrue vacation based on your years of service. Employees accrue vacation every pay period equaling: (available after 90 days of employment, full-time employees)
10 days of accrued paid vacation annually for the first 2 years of service
15 days of accrued paid vacation annually after 2 years of service
20 days of accrued paid vacation annually after 5+ years of service
Sick Time
Not feeling well? We provide you with 48 hours of sick pay each year.
Referral Bonuses
Great Talent Knows Great Talent - Bonuses provided for hires made through employee referrals
Volunteer Time-Off
If you need a day off to volunteer in your community, we’ll provide you with the support you need.
Discounts & Scholarships
Save with group purchasing discounts on computers and appliances, housing discounts, and exclusive scholarship opportunities!
Additional Perks Include…..
Employee Assistant Program (EAP)
Health Advocate and Travel Assistance Program
Bereavement Pay if dealing with an unfortunate death in the family
Competitive Bonus & Commission Structures
Extensive Professional Development Training and Reimbursement Program
Opportunities for Advancement