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Director of Marketing- Multifamily

Trinity Property Consultants

Director of Marketing- Multifamily

Irvine, CA
Full Time
Paid
  • Responsibilities

    Positioned #24 on the NMHC 50 Largest Apartment Owners, Trinity Property Consultants is one of the Nation’s fastest growing, privately held owner-operators of multifamily communities. Trinity’s multi-state portfolio consists of over 150 properties and is on an ambitious growth-path, expanding both in size and within new markets. See more at www.trinity-pm.com/joinourteam.

    The selected Marketing Manager will partner with the Vice President of Marketing as well as the Vice President of Operations to drive the organization’s vision while identifying, developing, and implementing Marketing best practices, policies, and procedures across the organization.

    The ideal candidate will have 5+ years of experience leading a Marketing team within the multifamily industry, with strong digital Marketing skills, digital Marketing experience and extensive experience working with Entrata Core Suite.

    This position will sit in our Irvine, CA office and the candidate must be local or willing to relocate for this position within an agreed upon timeline. Relocation compensation package to be discussed.

    Responsibilities:

    Manages, leads, and coaches a high-performing team of Marketing professionals.

    Oversees Property Management System Administration, specifically within Entrata Core Suite.

    Works closely with the Executive team to ensure the organization’s vision is executed through branding efforts.

    Oversees the creation and execution of marketing strategies to increase brand recognition and drive traffic to properties within the portfolio.

    Drives a strategic online presence via marketing and branding platforms, social media sites, the company website(s), and rating and review sites, while ensuring Trinity Property Consultant’s image and reputation is represented correctly and consistently.

    Collaborates with and manages contracts and industry partner relationships.

    Manages the digital and social media marketing strategy including PPC and SEO.

    Manages marketing strategies, reputation management & assists web integration development.

    Executes and directs the Marketing Performance Ambassador Program.

    Supports and collaborates with all departments of the Fowler brand of companies with branding, reputation, website enhancements and marketing initiatives.

    Oversees and directs the project management of the Trinity Design Team.

    Attends industry functions and speaking events on behalf of Trinity Property Consultants.

    Guides the innovation and implementation of several creative projects including lifestyle photography shoots, brand video projects and leadership series.

    Supports the Regional Manager Team on daily updates, enhancements and reporting.

    Job Requirements:

    Bachelor’s degree in business, marketing, communications or related field

    Experience in marketing and running a marketing team

    Proven ability to manage budgets and performance

    Experience with digital marketing, social media marketing and content marketing

    Experience with Entrata Core Suite

    Physical Demands:

    The employee will be regularly required to sit, stand, walk, and reach using feet, legs, back, arms and hands as well as talk and hear. The employee will be required to work at a personal computer and talk on the phone for extended periods of time. Must possess the ability to detect auditory and/or visual alarms and be available to work extended/flexible hours and weekends as needed.

    Attendance/Travel:

    This position is a full-time position and may require the availability to work some nights, weekends, and occasional holidays. Regular attendance and active participation/planning at company functions and events.

    Up to 30% national travel expected.

    Essential Functions:

    Proven track record of building and managing strong collaborative relationships

    Ability to work across all levels of the organization in a team environment

    Effectively handle high stress situations

    Exhibit strong leadership skills

    Excellent communication skills

    Ability to perform effectively in a fast-paced environment

    Administrative and organizational skills

    Time management skills and ability to prioritize wisely

    Qualifications:

    Computer Skills:

    Microsoft Office skills (Outlook, PowerPoint, Word, and Excel)

    Extensive computer and internet knowledge

    Knowledge of Adobe Creative Suite including Photoshop, InDesign and Illustrator or other design programs.

    Knowledge of the following programs: Entrata Core Suite, Yardi and multifamily reputation management programs

    Education and Experience:

    Bachelor’s degree preferred but not required in Marketing or Communications

    Minimum of 5+ years’ experience in a Manager or Director of Marketing role within multifamily industry

    Experience managing PMS including Entrata Core Suite

    Experience and strong background in Digital Marketing, must have understanding of Google Analytics, Google Ad Words, SEO, PPC, Retargeting and UTM parameters

    Strong understanding of design fundamentals in relationship to branding

    Benefits of working for Trinity Property Consultants:

    Medical, Vision, & 125 Plan

    We cover 100% of the monthly premium costs for medical, prescription drug, vision, and dental. The employee is responsible for the full cost of covering your spouse and/or dependents.

    Retirement Plans

    We offer a 401K plan with a match of one third of the employee contribution up to 2% of salary.

    Example: If an employee contributes 3% the match is 1%; if 6% the match is 2% (maximum).

    Group Life, Long-Term, and Short-Term Disability Insurance

    We provide both short-term and long-term disability insurance. Employer paid life insurance coverage for the employee of up to $100,000 if the unimaginable occurs and $200,000 for AD&D. Additional insurance is available for employee and dependents with employee paid premium.

    Paid Holidays & Vacation

    Enjoy 10 paid holidays and accrue vacation based on your years of service. Employees accrue vacation every pay period equaling: (available after 90 days of employment, full-time employees)

    10 days of accrued paid vacation annually for the first 2 years of service

    15 days of accrued paid vacation annually after 2 years of service

    20 days of accrued paid vacation annually after 5+ years of service

    Sick Time

    Not feeling well? We provide you with 48 hours of sick pay each year.

    Referral Bonuses

    Great Talent Knows Great Talent - Bonuses provided for hires made through employee referrals

    Volunteer Time-Off

    If you need a day off to volunteer in your community, we’ll provide you with the support you need.

    Discounts & Scholarships

    Save with group purchasing discounts on computers and appliances, housing discounts, and exclusive scholarship opportunities!

    Additional Perks Include…..

    Employee Assistant Program (EAP)

    Health Advocate and Travel Assistance Program

    Bereavement Pay if dealing with an unfortunate death in the family

    Competitive Bonus & Commission Structures

    Extensive Professional Development Training and Reimbursement Program

    Opportunities for Advancement