Senior Media Buyer - Meta Specialized Hey there. Are you an experienced direct-response media buyer with a specialization in the Meta platform? Have you hit a bottleneck in your career, where you feel like your income has hit a glass ceiling, your growth has plateaued, or your passion for work has been fading by the day? Are you just pushing buttons in the Ad Manager? Or are you actually helping to transform lives? Do you feel a deeper purpose and impact behind your contribution at all? Our mission at TruPro is to help busy professionals and small business owners achieve financial and lifestyle freedom by equipping them with multiple streams of passive income. The clients are: • Small business owners who want to move on to investing in real estate full-time • Teachers who want to pursue their true passion of opening a yoga studio • Corporate white collars who are to travel more and dedicate more time to their family • Software developers who want to finally start building their own app, instead of reviewing code for some Silicon Valley unicorn • Consultants who want to start their own businesses instead of sitting in meetings all day • Managers and executives of businesses who saw opportunities to serve the market at a higher level that their companies ignored • Medical practice owners who want to expand their practices to multiple locations • Construction team leaders who want to spend more time at their kid’s sports games, etc. The list goes on, but you get the idea: we serve people who have dreams. We firmly believe that humans are meant to work on things they’re passionate about. Since most people don’t have the privilege of doing so due to the need to earn a salary to sustain their lifestyle, having one or more streams of passive income becomes the first step towards that freedom. We are in a privileged position to provide that to our clients. And now we invite you to join us; specifically - to join this empowered position to transform people’s lives. People will do anything to stay in their comfort zone. But better things in life lie outside of our comfort zone. It’s true - your own experience is a testament to that. To that cause, we’re looking for a purpose-driven, experienced, and passionate senior media buyer to empower dreamers - to help them see our messages and offers, and initiate a conversation with our senior advisors, so we could point them in the right direction. You are the catalyst, the alchemist - the Guide on their hero’s adventure. With you, beliefs change; identities upgrade; dreams materialize; and lives transform. Without you, fear takes charge; progress halts; dreams die; spirits deform; and lives stagnate. You are the change agent. Ancient mythologies would call you a Magician. Because you are. If you are skilled, hungry, driven, disciplined, and looking for an opportunity to reach your highest potential as a marketing professional, with the possibility of being promoted to a marketing leadership role in the near future, then we want to talk to you! This is a FULL-TIME SENIOR position, not part-time; NOR is it for beginners. Responsibilities: • Strategic Planning : Develop and implement comprehensive digital media buying strategies specifically for Meta platforms (Facebook, Instagram, etc.), ensuring alignment with overall marketing objectives • Campaign Management : Oversee the creation, execution, and optimization of ad campaigns across Meta platforms. This includes targeting, ad placement, budget allocation, and scheduling • Analytics and Reporting : Regularly analyze campaign performance data to identify trends, measure ROI, and provide actionable insights. Prepare detailed reports and present findings to stakeholders • Market Research : Stay updated with the latest trends and changes in digital media and Meta platforms. Conduct competitor analysis and market research to inform strategy • Ideation and Advising : Being able to provide ideas, insights, guidance, and advice to copywriters, creative directors, funnel builders, designers, and other talents on the marketing teams, when creating and optimizing a campaign • Budget Management : Manage and allocate the digital media buying budget efficiently, ensuring maximum return on investment • Collaboration and Leadership : Work closely with marketing teams, creative teams, and external partners to ensure cohesive campaign execution. Mentor and guide junior media buyers • Innovation : Experiment with new features and advertising techniques on Meta platforms to stay ahead in the digital media landscape • Compliance and Best Practices : Ensure all campaigns comply with legal standards and best practices specific to Meta platforms Qualifications: • Media Buying Experience : At least 3+ years of experience in digital media buying, with a specific focus on the Meta platforms • Direct Response Experience and Knowledge : Understand direct response marketing principles on a high level • Have a proven track record of long-term and continuous studies of direct response marketing, including taking courses, coaching programs, reading books, attending webinars, etc • Technical Skills : Proficiency in Meta Ads Manager, attribution tools such as Hyros, and other relevant tools. Strong understanding of ad targeting, bidding strategies, and ad formats on Meta platforms • Analytical Skills : Ability to analyze and interpret complex data sets. Proficiency in analytics tools and metrics relevant to Meta advertising. Proficiency in data science • Communication Skills : Excellent verbal and written communication skills for effective reporting and stakeholder engagement, such as with marketing leadership, copywriters, creatives, etc • Creativity : An eye for creative campaign ideas that resonate with target audiences on Meta platforms • Compliance : Understand ad compliance on the Meta Platforms at a deep level. Able to advise the entire marketing team, especially copywriters and marketing managers, on potential compliance violations and issues. Understand how to resolve compliance issues and reinstate a banned ad account in the event of suspension • Adaptability : Ability to adapt to rapidly changing digital landscapes and algorithm updates on Meta platforms • References : Ability to provide 2 or more references from past employers or independent clients • Deep Industry Knowledge: Have deep industry knowledge around direct response marketing, media buying, creative production, copywriting, and branding PLUS • Experiences in creating webinars, self-liquidating offers, VSL campaigns, and lead-generation campaigns are a plus • Experience in end-to-end campaign lifecycle management is a plus • Experiences in working with niche media sources (e.g. sponsorships) is a plus Compensation: $60,000 - $100,000 yearly

• Strategic Planning: Develop and implement comprehensive digital media buying strategies specifically for Meta platforms (Facebook, Instagram, etc.), ensuring alignment with overall marketing objectives • Campaign Management: Oversee the creation, execution, and optimization of ad campaigns across Meta platforms. This includes targeting, ad placement, budget allocation, and scheduling • Analytics and Reporting: Regularly analyze campaign performance data to identify trends, measure ROI, and provide actionable insights. Prepare detailed reports and present findings to stakeholders • Market Research: Stay updated with the latest trends and changes in digital media and Meta platforms. Conduct competitor analysis and market research to inform strategy • Ideation and Advising: Being able to provide ideas, insights, guidance, and advice to copywriters, creative directors, funnel builders, designers, and other talents on the marketing teams, when creating and optimizing a campaign • Budget Management: Manage and allocate the digital media buying budget efficiently, ensuring maximum return on investment • Collaboration and Leadership: Work closely with marketing teams, creative teams, and external partners to ensure cohesive campaign execution. Mentor and guide junior media buyers • Innovation: Experiment with new features and advertising techniques on Meta platforms to stay ahead in the digital media landscape • Compliance and Best Practices: Ensure all campaigns comply with legal standards and best practices specific to Meta platforms