True Classic is looking for an experienced and passionate superstar to lead our expansion into brick-and-mortar retail. True Classic launched in late 2019 and has grown to become one of the hottest direct-to-consumer men's apparel brands in the market, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment. As such, this individual should be a true self-starter who can roll his/her sleeves up and dive right in. 

This individual will have extensive experience in the retail environment, from creating the strategy to launching stores, managing the customer experience and in-store teams, owning KPIs and making continuous improvements. This individual will work cross-functionally to drive the retail strategy and associated operations, and ultimately be responsible for its success. This position will report to the Chief Operating Officer at True Classic.

• Create, own and execute the strategy to expand into brick-and-mortar retail
• Manage the overall retail business / P&L
• Determine best cities, locations and placements for True Classic stores, and help execute lease agreements with favorable terms
• Manage the store design process, leveraging existing ideas and adding his/her own to create the ideal store experience
• Develop concepts for store merchandising and bring them to life
• Develop and execute retail training programs to create the right experience for True Classic customers
• Recruit, hire and train corporate and in-store teams
• Manage all day-to-day in-store operations, including technology projects
• Work cross-functionally with partners across the organization to develop a marketing calendar, in-store assortment and operational plans
• Identify, onboard and manage all external retail vendors
• Manage the existing retail store footprint
• Develop materials for C-Suite level discussions

Required Skills:

• 10+ years prior experience launching and operating retail stores, ideally for an apparel and/or direct-to-consumer brand
• P&L responsibility
• Omnichannel experience
• Excellent project management and organizational skills, including the ability to drive ideas from concept to completion, to quickly overcome obstacles/roadblocks, and to multi-task and balance multiple projects/priorities
• Demonstrated ability to build world-class teams
• Collaborative, team-oriented mindset with demonstrated ability to work cross-functionally to drive projects and solve problems
• Excellent communication skills; can easily communicate with everyone in the organization from executives to entry-level team members
• Entrepreneurial spirit and interest; willing to roll-up sleeves and do whatever it takes to get to the best answer and win as a team
• Professional and approachable style with a high degree of personal integrity
• Preferred: Experience working in a startup environment

Annual base salary range: $140,000 - $180,000

Compensation offered will be determined by factors such as job-related knowledge, skills, and experience.

Our mission at True Classic is to empower everyone to show up as their best selves. We continually strive to build a community that invites creativity, curiosity, and innovation; and that can only start when we bring diverse voices to the table. As an equal opportunity employer, we stay true to our mission by ensuring everyone feels more confident being exactly who they are.