True Classic is seeking a marketing mastermind and an inspiring leader to take on the Chief Marketing Officer role and serve as a key member of our executive team. 

RESPONSIBILITIES:

• Oversee all marketing activities across brand, acquisition, and retention.
• Manage 9-figures marketing budget and effectively allocate it across digital and offline channels to hit scale and efficiency targets 
• Grow global marketing initiatives in over 180 new markets 
• Develop retail & wholesale marketing activations 
• Lead go-to-market strategies for new product categories
• Partner closely with cross-functional leaders (e.g., finance, product, operations, CX, etc.) to execute on the company's strategic plans
• Develop and grow the marketing team members, cultivating an inspiring culture where employees are engaged and excited to contribute their talents
• Lead the in-house creative team to create consistent and relevant brand and product messaging across all customer touchpoints
• Provide inputs to growth, product marketing and branding strategy with deep knowledge on market insights and industry trends

REQUIREMENTS:

• Bachelor's degree, MBA preferred
• Prior executive-level experience and 15+ years of overall experience; prior experience in a high-growth, digitally-native ecommerce business strongly preferred
• Someone who has overseen $100M+ marketing budget across all areas of marketing (online/offline, acquisition/retention, PR, affiliate, influencer)
• Strong leadership skills with ability to influence, inspire, and motivate a team to constantly outdo themselves
• Known as an innovator in leveraging cutting-edge media channels and technologies