Creative Strategist

at TubeScience

Downtown Los Angeles

TubeScience is looking for an innovative, self-motivated Creative Strategist to join our growing team! This is a unique opportunity for at-scale impact and rapid learning.

Quick ‘about us':

We're a data-driven video startup based in LA that's grown to become the largest producer of video ads on paid social in the 4 years since founding. Collectively, our videos account for ~5% of all paid video views on Facebook and Instagram in North America and reach 100-200 million people per day.

What You'll Do:

As a Creative Strategist, you'll be responsible for setting the overall strategic direction for multiple clients. You'll work collaboratively across teams to create top-performing ads, drive creative decision-making, and grow revenue for accounts spending upwards of $1M per month.

This role is perfect for someone who is highly strategic, consumer-obsessed, and passionate about producing effective creative that sells. Applicants should have a drive to understand ‘What makes a winning ad?' for clients across a breadth of industries. In one of the highest-leverage roles at TubeScience, the Creative Strategist will analyze data sets, debrief large teams on performance, produce briefs to be turned into ads, review consumer research, and provide direction and guidance across team functions.

Responsibilities

• Own creative strategy and be responsible for creating strong ads that convert to client revenue growth
• Use quantitative and creative insights to make high-impact, revenue growing decisions
• Collaborate with post-production (editors) and the physical production team to produce videos.
• Give strategic notes that aligns to the creative strategy of the ad
• Write scripts and copy
• Ensure visuals match creative strategy outlined for the ad
• Write strategic briefs outlining scientific, creative tests within ads to gain high-impact learnings
• Use consumer research, data, and TS creative insights to conduct structured tests with various ads components.
• Analyze results of tests, forming hypotheses as to why creative concepts succeed or fail, and translate data directly into actionable creative insights and conversation and iterations of ads.
• Identify top performing concepts, build strategic account plans (sprint planning week to week).
• Identify top performing concepts and create variations and iterations guidelines to help team members understand how to scale out concepts that are working.
• Analyze Facebook Ads Manager for optimal performance conditions

Required Skills and Qualifications

• 3+ years of relevant experience

Strong copywriter

• Can write effective, consumer-centric copy that creates specific audience behavior that converts to consumer sales
• Can recognize patterns in written copy and replicate the writing components for future copy
• Can recognize gaps in persuasiveness of messaging
• Can recognize confusing or unclear messaging
• Has a strong command of the English language: grammar and syntax.

Strong analytical skills

• Can analyze and interpret numbers to draw conclusions about consumer purchasing habits
• Can apply behavioral concepts in practical situations

Strong communication skills

• Can write quickly and concisely; can distill and explain complex concepts to others in writing

Highly ambitious and Innovative

• Has a growth mindset; seeks out growth opportunities, and is ambitious about revenue growth opportunities
• Is highly adaptable and able to take on new challenges, find new opportunities to develop knowledge and contribute to new projects

Curiosity / Intellectual humility

• Eager to learn new ideas, and embraces using data-driven conclusions to both guide their creative decisions and determine success. Has an open and flexible mindset, and constantly and systematically adds to their creative repertoire through research
• Understanding of FB Ads Manager, and/or experience with other ad platforms including Snap, TikTok, Youtube.
• Paid social or Direct Response experience (work/writing samples are a big plus)
• Strong Google Sheets and Excel Skills

Preferred Qualifications:

• Bachelor's Degree, or equivalent, in a relevant field strongly preferred

Compensation:

Note: TubeScience offers remote/flexible work (unless specified to be required to be in-person) and is open to hiring remote candidates who are residents in any US state.

TubeScience provides the wage ranges it reasonably and in good faith expects to pay for all remote roles and as otherwise required by applicable law. The expected range of starting pay for this role is $75,000 – $95,000 annually. Actual compensation may vary within the listed range based on a wide array of factors including but not limited to skill set, experience, and specific geographic location.

TubeScience offers a competitive benefits package, including medical, dental, vision, short & long-term disability, life insurance/AD&D and 401k matching. We offer paid sick days, flexible PTO, company holidays, and paid parental leave.

Benefits:

• Excellent Medical, Dental and Vision Coverage
• Flexible PTO
• 401k + Matching
• $500/yr for Education/Training
• Monthly WFH Stipend
• Personal Coaching
• Remote Flexibility
• Creative Working Environment
• Paid Sick Leave

What's atypical about the company:

• We're fast and data-driven: our teams develop concepts in the morning, shoot/edit in the afternoon, launch in the evening, and iterate the next day based on real-world performance.
• We're a behavioral R&D lab at the core: We put 2,000+ video experiments per week, watched by tens of millions of people per day, that give us deep insights into how people make decisions. Over the past couple years, we've built an enormous library of IP around human behavior and visual communication.
• We work on a pure pay for performance basis. Zero production fees for video. Clients only pay us if our videos outperform anything they're running internally.

Our clients are among the largest advertisers on FB and Instagram, across a wide range of verticals (incl. fashion, beauty, food, fitness apps, healthcare apps, financial services), giving us unique visibility into what drives success at scale. We focus on profitable growth with clients and grow their investment by 80% on average.

Application Process:

Interested candidates should apply directly for consideration. Upon submitting your application, our hiring team will review your credentials and will notify you if you are selected to participate in the interview process. We appreciate your interest in TubeScience and kindly ask that you refrain from inquiries to our teams via LinkedIn. All questions regarding the status of your application can be directed to our careers page.

No third party or agency submissions will be accepted

TubeScience is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us .