Position: Marketing Manager

Organizational Unit: Administration

Hours: 8:30am to 5:00pm (Monday through Friday); will occasionally be required to work on certain Holidays, evenings and weekends in support of pre-scheduled Sales events.

JOB SUMMARY:

Marketing Manager is responsible for supporting the Pot-Nets and Baywood marketing efforts through the execution of customer driven deliverables, demand creation initiatives, sales tools, and digital marketing (website and social media). The Marketing Manager shall provide coordination, content creation and graphic support for sales materials, print & online advertising, and any other type of print or digital media needs. Responsibilities may also include the creation of marketing campaigns, brochures, project profiles, event and trade show collateral, digital signage, or billboards.

JOB FUNCTIONS:

· Graphic Design: Projects of various types including branding, billboards, flyers, promotional material, website & social media materials, etc.

· Manage and assist with graphic design projects as needed, such as: resizing images, creating static online banners, infographics, update or modify existing documents, help brainstorm creative ideas, etc.

· Social Media: Manage all company social media accounts including updating and enhancing the Pot-Nets and Baywood social media presence: creation of content/post scheduling, strategy development & growth, and other projects as needed.

· Website: Manage all Pot-Nets and Baywood websites (in Drupal) collecting / editing / publishing pages from content provided by various departments, as well as writing of original content.

· Email communications/eNewsletters: Assist with planning, writing copy, and creating layout for eNewsletters, and assisting with supplemental targeted email blasts (in MailChimp).

· Public Relations: act as liaison to the press, creation of press releases, photo shoots, as well as media pitching and follow-up.

· Event Marketing: Assist with marketing deliverables for special events including production of all materials and signage.

· Negotiate vendor, creative and production services to maximize quality at fair costs.

· Direct all advertising, promotions and printing activities of vendors.

· Create marketing & advertising budgets to reach goals.

· Evaluate the success of various marketing and sales programs through structured research: analyze research results and present findings in concise and meaningful reports. Recommend strategies from which immediate action can be taken.

QUALIFICATIONS:

· Proficiency in Adobe Photoshop, Illustrator, InDesign are required.

· Knowledge of basic HTML and graphic design a plus.

· Proficient in social media. Knowledge of available tools and platforms in the social media space and experience with social media for companies is a plus.

· Strong computer skills (working knowledge of Microsoft Excel, Word, and PowerPoint), with ability to learn other programs.

· Excellent written and verbal communication skills.

· Detail-oriented and strong organizational skills.

· Team player with strong interpersonal skills and friendly, outgoing disposition.

EDUCATION & EXPERIENCE:

· Major in Marketing, Communications or Graphic Communications, or comparable work experience, preferred.

· Previous experience in marketing, communications or golf and/or homebuilding industries preferred.