Job Description

The Media Planner, Social is responsible for developing all elements of a paid media plan including target audience, investment level by platform, measurement KPIs and paid placement recommendations. The Media Planner, Paid Social must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies. This position does not include content development, community management or copy development.

Qualifications

• Assist in overarching paid social media strategy development for top tier clients.
• Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval
• Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients
• Manage social campaign budgets, including media authorizations and management of billing reconciliation process
• Interact daily and maintain rapport with digital media publishers and clients
• Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Other responsibilities as assigned

Additional Information

• Bachelor degree in related field or equivalent work experience
• 1+ year of experience in social media, advertising or related field
• Experience with various planning and campaign management/ad serving tools and technology (Nielsen, comScore, MRI, MediaTools, DCM)
  • Experience with various social platforms a plus
• Experience analyzing data and market research
• Familiarity with basic accounting/ math principles; basic statistical analysis experience is a plus
• Must be a self-starter, with strong media agency planning and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Strong time-management and organizational skills
• Strong written and verbal communication skills with the ability to present to peers and clients
• Proven ability to develop and maintain strong professional relationships with colleagues and vendors