JOB LEVEL
P40
EMPLOYEE ROLE
Individual Contributor

The Opportunity

Adobe's Education Engagement Marketing team exists to drive the long-term use of Adobe's tools with students and universities. We develop and deliver Adobe's global engagement marketing plans, with a particular focus on Adobe Express and PDF Spaces .

We’re looking for a creative and trend-savvy marketer, who thrives on bringing ideas to life and making things happen! This role will be pivotal in driving monthly active usage (MAU) and brand affinity among US students through scalable campaigns and on-the-ground experiences.

To succeed in this role, you’ll need a deep understanding of campus life and student culture, a willingness to be present in person in these environments , impeccable attention to detail, and the ability to bring fresh, strategic ideas to the table. You’ll be comfortable navigating fast-paced environments, collaborating across teams, and delivering work that’s both bold and impactful.

What you'll Do

Campaign Strategy and Execution

• Drive the end-to-end development of student-focused engagement campaigns - from initial concept and creative direction to rollout and performance analysis - ensuring all initiatives resonate culturally, align with key moments in time, and put students at the centre.

• Shape and deliver compelling programs that connect with university students across the US, using a mix of channels and formats to build awareness and drive adoption of Adobe tools.

Campus Experiential and Events

• Craft and deliver high-impact experiential activations at major campus moments that engage and encourage usage of Adobe tools in student life.

• Build relationships with student organizations and university partners to extend campaign reach and relevance.

Cross-Functional Collaboration

• Work closely with global and local teams across product marketing, customer success, and strategic development to align messaging and priorities.

• Collaborate with internal team members and external partners to ensure smooth delivery and impact .

Reporting and Insights

• Track and analyze performance across digital and physical channels.

• Provide regular reporting on critical metrics, insights, and opportunities for optimization.

Budget Management

• Manage allocated budgets to improve impact and efficiency.

• Provide data-driven recommendations to support additional investment and strategic growth.

**Key Skills & Qualifications **

• 8 + years of experience in integrated marketing, event execution, and digital campaigns to engage B2C and B2B2C audiences .

• Proven ability to deliver campaigns and activations that resonate with student audiences, either agency or client-side. Passionate about student culture and knows how to connect authentically with 18-24 year olds .

• Strong project management and communication skills, with the ability to build visual decks to support your ideas.

• Data-savvy and able to translate performance into actionable insights.

• Comfortable balancing multiple projects and working with diverse teams.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $110,800 -- $209,500 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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