REPORTS TO:
Chief Executive Officer
DIRECT SUPERVISOR OF:
Communications Manager
Writer & Publication Editor
Media Relations Coordinator
JOB SUMMARY:
Oversee all aspects of USADA’s communications, publications, marketing, branding, advertising, public relations efforts and serves as the organization’s primary media contact. Manage and develop USADAs brand and media relations, its mission for clean athletes and the integrity of sport, by creating and maintaining effective relationships with members of the media, as well developing proactive strategies to directly address emerging issues. Provide guidance, assistance and/or management for all components of communications, social media programming and publications including monitoring for all program processes, material and project development, and program administration, evaluation, and reporting.
RESPONSIBILITIES:
Develop long-term strategic planning for communications and media initiatives, as well as annual tactical planning
Lead the development and implementation of marketing, public relations, and media strategy plans and programs and oversees the planning and reviewing of communications initiatives generated by Communications department, as well as by other departments to ensure consistency, brand messaging accuracy, and effectiveness
Cultivate and manage positive and beneficial relationships with members of the media and coordinate other USADA staff’s interaction with media members, working with national and international media outlets
Supervise and assist in developing comprehensive press communications plans/policies and crisis communications planning; social media policies; press releases; developing and managing story lines with journalists and media
Direct and conduct press conferences/teleconferences as needed
Manage and coordinate major media projects, past examples include: HBO Real Sports, HBO 24/7, 60 Minutes, Outside the Lines, ABC Evening News, and the CBS Early Show
Coordinate the development and documentation of USADA brand assets, as well as dissemination and communication of brand to internal staff and closely related stakeholders
Oversees the marketing and promotion activities, including development and execution of clean sport public service advertising campaigns
Oversees and/or supports distribution of published information to all external parties, including USADA publications and website content, video and graphic materials
Develop and leverage relationships with related external parties, including but not limited to – USOC, National Governing Bodies, International Federations, Ultimate Fighting Championship (UFC) and other key stakehodlers
Supervises Communications Manager, Writer & Publications Editor and Media Relations Coordinator, providing guidance in determining appropriate priorities and direction, conducting performance evaluations and developing a high functioning team
Participates in and attend anti-doping and PR industry events to cultivate relationships, building awareness, and expanding knowledge base in support of USADA’s strategic initiatives
Facilitate preparations related to executive leadership and Board of Director presentations and events
Travel as necessary to conferences, trade shows, or special events to deliver presentations, or to support/promote USADA programs and resources
GENERAL:
Maintain confidentiality at all times
Ability to work in fast-paced business environment
Projects and other duties as assigned
REQUIRED QUALIFICATIONS:
BS / BA degree in Communications, Public Relations, Journalism, or related field
Minimum five (5) years related work experience in publications/communications, marketing, advertising, and/or public relations areas
Minimum five (5) years successful work experience with staff management, supervision, and process creation
Excellent oral and written communication skills
Ability to create and maintain relationships with media
Ability to remain calm and perform accurately under pressure
Excellent organizational skills and attention to detail
Ability to work with various levels of management
Ability to interact with internal and external customers
Ability to work in a diverse team environment
Able to meet deadlines
Ability to work flexible hours and travel as needed
Proficiency in MS Programs (Word, Excel, Outlook, PowerPoint)
DESIRED QUALIFICATIONS:
Work experience in athletics and sport
Work experience in creating and implementing public relations campaigns
Work experience in creating and implementing social media communications strategies