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Marketing Specialist

UTAK Laboratories

Marketing Specialist

Valencia, CA
Full Time
Paid
  • Responsibilities

    Job Description

    JOB SCOPE:

    The role of the Marketing Specialist involves coordinating and executing all internal and external communications for UTAK products, public relations, and customer events. The Marketing Specialist will be responsible for creating and tracking all digital and print advertisements and campaigns. The Marketing Specialist will report to the Sales & Marketing Manager and will collaborate with the operations team and regulatory affairs to support branding and template creation for product technical file documentation; including; product labels, product photography and videography.

    ESSENTIAL DUTIES AND RESPONSIBILITIES:

    • Comply with UTAK’s policies, procedures, quality standards and current Good Manufacturing Practices (cGMP) as well as safety and environmental regulations.
    • Manage the collection of data relating to industry market trends and indicators of major customer activity within the industry, monitor web traffic and analytics.
    • Comprehensive understanding of UTAK products and industry terminology in order to effectively communicate UTAK product information and capabilities to customers and prospects alike. 
    • Create and continuously update product marketing collateral. 
    • Generate and qualify leads generated from advertising and promotional effots.
    • Organize, manage, and report on all tracking and engagement marketing metrics.
    • Create and manage customer satisfaction and product specific surveys, collect data from surveys and present in dashboard formats.
    • Accountable to marketing metrics such as: qualified lead generation, ROI, sales, cost of customer acquisition, SEO traffic, and web engagement analytics.
    • Contact current customers and industry partners to collect VOC related collateral for UTAK marketing use.
    • Ensure the UTAK website and promotional material is maintained, updated, accurate and constantly creating a user-friendly experience (UX) for UTAK’s website and all marketing initiatives.
    • Support planning logistics for customer events and industry conferences; communicate with external vendors to order and organize the event needs.
    • Collaborate with vendors to organize marketing and company events.
    • Attend industry conferences and tradeshows.
    • Track the effectiveness of tradeshows and complete post-tradeshow informational presentations. 
    • Provide support to ensure the department’s adherence to the budget.
    • Supports customer service and sales activities when required; performing such activities such as: order processing, providing customer phone, email and live chat support.
    • Deliver regular and reliable attendance and functionality

    ADDITIONAL DUTIES:

    • Support various departments when necessary.
    • Work overtime when necessary to accomplish tasks and company deadlines.
    • Attend individual and departmental meetings.
    • Attend training sessions for continued employee development.
    • Promote safety and participate in safety activities:
    • Assist in the reporting of all accidents or incidents in the workplace.
    • Implement safety-related improvements as identified by employees, team leaders, safety professionals, and others.
    • Perform special projects and other duties as assigned.
     
    

    Company Description

    UTAK Laboratories is a manufacturer of medical devices specifically quality control material for clinical and forensic testing laboratories. UTAK has been in business for nearly 50 years and still growing.