Benefits:

401(k) matching

Bonus based on performance

Competitive salary

Health insurance

Paid time off

Parental leave

Vision insurance

UTV Regional Sales Manager (Canada)

Job Summary The UTV Regional Sales Manager is responsible for driving sales growth of SDLG UTV products, including machines, attachments, and parts, while supporting aftermarket service coordination across the region. This role will lead the development and management of an authorized dealer network, expand key customer relationships, and achieve annual sales targets. The position also plays a critical role in strengthening SDLG’s brand presence across construction, forestry, mining, agriculture, and municipal sectors.

This role reports to the Country Regional Director.

Key Responsibilities

Sales & Business Development

Develop and execute monthly and annual sales plans to achieve revenue and growth targets

Identify, acquire, and develop new UTV dealers and key accounts

Manage the full sales cycle, including quotations, contract negotiation, order fulfillment, and delivery follow-up

Build and maintain strong relationships with customers and key stakeholders

Dealer Network Management

Establish, develop, and manage the authorized UTV dealer network

Monitor dealer performance, including equipment sales, inventory levels, pricing strategy, parts availability, and service capabilities

Provide product knowledge and sales training to dealer sales teams to improve performance and market penetration

Market & Competitive Intelligence

Analyze market trends, customer demand, and industry developments

Monitor competitor activity, including pricing, product offerings, promotions, and go-to-market strategies

Identify opportunities for growth within key sectors and geographic regions

Qualifications

Experience

3–5+ years of sales or sales management experience within the UTV/ATV, heavy equipment, or related industries

Experience working with dealer networks and channel sales preferred

Knowledge

Strong understanding of UTV/ATV products, applications, and target customer segments

Familiarity with equipment financing, leasing, and insurance is an asset

Skills & Abilities

Proven ability to develop dealer networks and drive sales growth

Strong negotiation, communication, and presentation skills

Ability to travel extensively within the region (approximately 50%+)

Proficiency in English (written and spoken); French is a strong asset for Quebec and Eastern Canada markets

Proficient in Microsoft Office (Excel, PowerPoint)

Compensation & Benefits

Competitive base salary (CAD $80,000–$120,000) plus performance-based incentives

Company car allowance and travel reimbursement

Comprehensive benefits package