Job Description

POSITION SUMMARY

UWorld is seeking an energetic and creative Community Marketing Specialist to support the High School Product Marketing Manager in identifying and engaging our target audience of high school students and their parents. This role will largely focus on word-of-mouth marketing strategies, manage our College Prep social media channels, and help share our product story through forums, advocacy programs, influencer marketing, and content marketing. The Community Marketing Specialist will increase awareness of UWorld in the market and be a champion of our products.

JOB DUTIES (INCLUDING BUT NOT LIMITED TO):

• Social media marketing (strategy, content creation, daily management, and reporting).

• Blog and video strategy (developing an editorial calendar and working with our content team and writers to product high-quality articles and videos)

• Analytics (collecting and reporting data from our social channels)

• Influencer marketing (nurturing relationships with high-profile influencers).

• Ambassador management (overseeing the UWorld Ambassador program to encourage adoption and participation)

• Event participation (represent UWorld and its College Prep products at numerous conferences and events)

• Other responsibilities could include assisting the Product Marketing Manager with market research, messaging, email campaigns, corporate partnerships, and other tasks as needed

• Community relations (conduct customer satisfaction surveys, gather testimonials and success stories, answer inquiries from the market on forums, and assist with customer service issues that arise via social media)

REQUIREMENTS

MINIMUM EDUCATION REQUIRED

• Bachelor’s degree in marketing, business, communications, or related field required

MINIMUM EXPERIENCE REQUIRED

• Minimum of two years’ experience in marketing and communications
• Extensive knowledge of social media platforms (especially Instagram, Reddit, Tik Tok, and YouTube) including posting strategy, trends, and a deep understanding of best practices
• Demonstrable experience developing content for blogs, emails, social, podcasts/webcasts
• Previous experience engaging with and supporting customers
• Ability to define and report on metrics of success

REQUIRED KNOWLEDGE, SKILLS & ABILITIES

• Social media experience on multiple platforms and customer service savvy
• Ability to travel up to 25% of the time
• Strong organizational and project management skills
• Ability to define and report metrics of success
• Excellent written, verbal, and interpersonal skills
• Superior organizational skills in collecting, storing, and reporting on data
• Ability to work well within a team environment with competing priorities
• Ability to react in a constructive manner to direct feedback
• Attention to detail with respect to adhering to and enforcing UWorld brand standards

BENEFITS

Compensation and benefits

• Competitive compensation (contingent on experience)
• Paid time off (based on sliding scale according to hire date and work hours)
• Generous paid holiday schedule
• Comprehensive benefits package (medical, vision, dental, life, disability)
• 401(k) plan for retirement with 4% employer matching (eligibility after 90 days of employment)
• On-site group fitness classes & relaxed work environment

"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."