Job Description

UMBA is looking for a Digital Marketing Intern to join our team in our San Francisco office. The Digital Marketing Intern will help create and manage all digital marketing campaigns and properties to promote the company and its products.

Umba is seeking a Product Marketing intern to join our team and make an immediate impact. You will play a key role in understanding our customers and their needs, so you can work closely across the organization to drive the right messages and go-to-market activities.

Responsibilities:

• Optimization of digital campaigns leading to the reduction in Cost Per Install on Facebook, Google and Twitter advertising channels.
• Working with the analytics team to ensure we are correctly reporting total and blended CPI & CAC from the information collected in our data warehouse
• Developing tools and methods for collecting data such as surveys, opinion polls or questionnaires
• Collecting and analyzing data to identify consumer trends
• Creating graphic representations of data and translating complex research into easily readable content for stakeholders and other departments
• Preparing marketing proposals and presentations based on company needs
• Monitoring and managing the company's social media platforms, adjusting outreach tactics as needed

Tools that the Candidate should be familiar with:

• The advertising tools and portal would be the most useful. Having a good idea on how to construct campaigns, Ad-sets and adverts would be great. We can teach users how to use the other internal tools.
• Being able to design using Photoshop or Figma would be a strong bonus

Tools the intern will use with the team:

• Analytics: Redash
• Advertising: Appsflyer, Digital advertising portals such as Facebook, Twitter and Google)
• Drip Campaigns and Broadcast: Customer.io (Email, push and sms)
• Documentation: Notion
• Deep linking: Branch.io
• Task Management: Clubhouse
• Digital Design: Photoshop, Figma

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