Union Relations & Field Marketing Director
Benefits:
Competitive salary
Paid time off
Training & development
About the Role: We are seeking a proactive, strategic, and outgoing Field Marketing Director – Union Relations to lead our outreach efforts within the union community. This role is critical in building and maintaining relationships with unions to generate member referrals and promote our services, including dental care and sleep apnea treatment.
Key Responsibilities:
Develop and execute a field marketing strategy targeting union organizations and their members
Establish and maintain relationships with union leaders and benefit coordinators
Encourage and coordinate mailers and referral programs
Represent our organization at union meetings, membership fairs, and other community events
Identify new partnership and outreach opportunities to expand our reach
Utilize Zoho CRM to manage contacts, track outreach efforts, and report on performance metrics
Deliver presentations and effectively communicate the value of our services to union members
Collaborate with internal marketing and clinical teams to align goals and messaging
Ensure full-day engagement and productivity during scheduled workdays, including Saturdays
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or related field
Proven experience in field marketing, outreach, or partnership development, preferably in healthcare or dental industries
Excellent communication and public speaking skills
Familiarity with Zoho CRM or similar platforms
Computer savvy with strong organizational and reporting skills
Must be willing and able to travel locally and work on Saturdays
Self-motivated, results-driven, and comfortable working independently
Preferred:
Experience working with unions, labor organizations, or community benefit groups
Bilingual skills (Spanish or other languages common in our service area)
Benefits:
Competitive salary and benefits package
Paid vacation and holidays
Health allowance
Opportunities for professional growth and development
Schedule: Full-time | Must be available on Saturdays