The THVG Partnership Liaison will assist the THVG Physician Relations
Manager in identifying strategic marketing opportunities with area
primary care physicians in the service area of the THVG facilities. Once
identified, the THVG Partnership Liaison will assist in focusing efforts
on educating primary care offices on the surgical service lines at the
THVG facilities and assist in building relationships with surgical
specialists on staff at the THVG facilities.
JOB DESCRIPTION
The THVG Partnership Liaison will support the THVG Physician Relations
Manager in the development and execution of growth initiatives for THVG
facilities. The customized growth plans will focus on enhancing
patient’s access to THVG facilities by working with the service line
specialists to implement the plans in the market. The role requires a
significant amount of field work within THVG markets and the ability to
work creatively and independently to achieve measurable results. The
position will receive direction and support from the THVG Physician
Relations Manager as well as market leadership.
RESPONSIBILITIES
- Interact with THVG Director of Physician Relations, the regional
sales team and market leadership to develop and execute growth
strategy and initiatives.
- Interact with the Baylor Scott & White Quality Alliance to
communicate network utilization metrics, insurance changes and to
identify opportunities for education and collaboration with our
THVG facilities.
- Develop DNA (Doctor Network Analysis) expertise and utilize DNA
market data to focus resources on highest value opportunities
- Develop and maintain relationships with primary care practices to
implement facility growth initiatives.
- Train/educate the market and physician practices to improve
alignment with THVG constituent physicians
- Weekly CRM update to all appropriate parties in the market
JOB SUMMARY:
- Establishes and maintains long-term physician and office staff
relationships
- Communicates physician or office staff needs, as identified, to
sales and operations leadership team to create positive impact
- Identifies other ASC/hospital relationships that physicians may have
- Collaborate with Baylor Scott & White Quality Alliance counterparts
to ensure THVG specialist involvement
- Present findings and potential growth solutions to market leadership
Required Skills
FOUNDATIONAL SKILLS ARE:
- The ability to communicate effectively with physicians, schedulers
and office managers
- Outstanding organizational and follow-up skills
- Strong customer service orientation
- Resourcefulness: The ability to find a way to make a difference
- Initiative: The ability to take action
- Self discipline and motivation
- Basic computer skills, including email, Word and Excel
IMPORTANT SKILLS AND COMPETENCIES OF THE SUCCESSFUL LIAISON ARE:
- Understanding of our business, marketing materials and business
jargon
- The ability to differentiate our products/services and unique value
versus other options
- Present findings and potential solutions to key leaders in the
organization
- Create and execute programs and services to maintain and expand
existing physician case volumes in our facilities
- Able to interpret and disseminate information, including key
information about changes in the marketplace and physician patterns
- Create and review InfoSource reports for respective facilities on a
regular basis.
- Utilize weekly reports to assist in viewing recent utilization,
establish trends, and assess what additional opportunity exists
- Establish a baseline of cases per facility and per physician
- Measure growth of cases on a quarterly basis, either on quarter over
quarter growth, or year over year growth
- Use, update and enter data into a Customer Relationship
Management (CRM) software application
Required Experience
RESPONSIBILITIES
- Interact with THVG Director of Physician Relations, the regional
sales team and market leadership to develop and execute growth
strategy and initiatives.
- Interact with the Baylor Scott & White Quality Alliance to
communicate network utilization metrics, insurance changes and to
identify opportunities for education and collaboration with our
THVG facilities.
- Develop DNA (Doctor Network Analysis) expertise and utilize DNA
market data to focus resources on highest value opportunities
- Develop and maintain relationships with primary care practices to
implement facility growth initiatives.
- Train/educate the market and physician practices to improve
alignment with THVG constituent physicians
- Weekly CRM update to all appropriate parties in the market